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~person:"Aydinli, Aylin"
~person:"Chugan, Pawan K."
~person:"Malik, Garima"
~subject:"Theorie"
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Aydinli, Aylin
Chugan, Pawan K.
Malik, Garima
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Consumer reactance to promotional favors
Bertini, Marco
;
Aydinli, Aylin
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 578-589
Persistent link: https://www.econbiz.de/10012495496
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Price promotion for emotional impact
Aydinli, Aylin
;
Bertini, Marco
;
Lambrecht, Anja
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 80-96
Persistent link: https://www.econbiz.de/10010381386
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