//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ayestarán, Raquel"
~person:"Kreutzer, Ralf T."
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Digitalisierung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Digitalisierung
16
Digitization
10
Organisatorischer Wandel
8
Organizational change
8
Geschäftsmodell
6
Business model
5
Change Management
5
Computerized method
5
Computerunterstützung
5
Strategisches Management
5
Online-Marketing
4
Arbeitswelt
3
Artificial intelligence
3
Brand management
3
E-commerce
3
Electronic Commerce
3
Führung
3
Künstliche Intelligenz
3
Management
3
Strategic management
3
World of work
3
Business organization
2
Consumer behaviour
2
Einzelhandel
2
Internet marketing
2
Konsumentenverhalten
2
Organisationsentwicklung
2
Retail trade
2
Technischer Fortschritt
2
Unternehmen
2
Unternehmensorganisation
2
Workflow management system
2
Workflow-Management-System
2
Artificial Intelligence
1
Beschäftigungssystem
1
Beziehungsmanagement
1
Beziehungsmarketing
1
Brand
1
Business strategies
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Book / Working Paper
2
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
German
2
English
1
Author
All
Ayestarán, Raquel
Kreutzer, Ralf T.
Cabigiosu, Anna
2
Crittenden, Victoria Lynn
2
Dänzler, Stefanie
2
Gielens, Katrijn
2
Gázquez-Abad, Juan Carlos
2
Halbauer, Ingo
2
Heun, Thomas
2
Istrefi-Jahja, Arta
2
Kilian, Karsten
2
Ko, Eunju
2
Magnotta, Edoardo
2
Martínez-López, Francisco J.
2
Mertens, Artur
2
Peterson, Robert A.
2
Rees, Sian
2
Reinartz, Werner J.
2
Steenkamp, Jan-Benedict E. M.
2
Strong, Jack
2
Wiegand, Nico
2
Zeqiri, Jusuf
2
Abratt, Russell
1
Aeron, Varid
1
Agyeiwaa, Owusu Esther
1
Ahakwa, Isaac
1
Alim, Md. Abdul
1
Allerstorfer, Michael
1
Ang, Lawrence
1
Aslam, Wajeeha
1
Asortse, Sefa
1
Atwal, Glyn
1
Azahar Hamid
1
Azevedo, António
1
Baetzgen, Andreas
1
Bartoli, Chiara
1
Bauer, Matthias Johannes
1
Baumann, Stefan
1
Bellotto, Marco
1
Bender, Matthias
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
1
Published in...
All
Digitalization in business : on the road to a sustainable world
1
Springer eBook Collection
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Digitale Markenführung : digital Branding in Zeiten divergierender Märkte
Kilian, Karsten
;
Kreutzer, Ralf T.
-
2022
Persistent link: https://www.econbiz.de/10012545006
Saved in:
2
Digitale Markenführung : Digital Branding in Zeiten divergierender Märkte
Kilian, Karsten
;
Kreutzer, Ralf T.
-
2022
Dieses Buch zeigt, wie die
Digitalisierung
die Markenführung verändert, beschleunigt und professionalisiert. Die …
Persistent link: https://www.econbiz.de/10012879136
Saved in:
3
Digitalization and business in marketing with a purpose
Ayestarán, Raquel
- In:
Digitalization in business : on the road to a …
,
(pp. 317-343)
.
2022
Persistent link: https://www.econbiz.de/10014382057
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->