Digitalization and business in marketing with a purpose
Year of publication: |
2022
|
---|---|
Authors: | Ayestarán, Raquel |
Published in: |
Digitalization in business : on the road to a sustainable world. - New York : Nova Science Publishers, ISBN 979-8-88697-275-7. - 2022, p. 317-343
|
Subject: | Marketing | digital business | brand disruption | global society | common good | brands with a purpose | digital transformation | brand impact | coordinated multifunction teams | Digitalisierung | Digitization | Markenführung | Brand management | Online-Marketing | Internet marketing | Markenartikel | Brand |
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