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~person:"Aykaç, Ömer Sezai"
~person:"Foxall, Gordon R."
~person:"Gigliotti, Marina"
~subject:"Sales promotion"
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Aykaç, Ömer Sezai
Foxall, Gordon R.
Gigliotti, Marina
Chandon, Pierre
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Consumer behavior analysis : (a) rational approach to consumer choice
1
Improving marketing strategies for private label products
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Don't miss the boat when consumers are in-store! : exploring the use of point-of-purchase displays to promote green and non-green products
Rizzi, Francesco
;
Gigliotti, Marina
;
Runfola, Andrea
; …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013366355
Saved in:
2
The relationship between sales promotion activities, private label attitudes, and purchase intention
Aykaç, Ömer Sezai
;
Yilmaz, Aykut
- In:
Improving marketing strategies for private label products
,
(pp. 306-327)
.
2020
Persistent link: https://www.econbiz.de/10012125577
Saved in:
3
The effects of a point-of-purchase display on relative sales : an in-store experimental evaluation
Valdimar Sigurdsson
;
Engilbertsson, Halldor
;
Foxall, …
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 173-184)
.
2013
Persistent link: https://www.econbiz.de/10009740373
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