The effects of a point-of-purchase display on relative sales : an in-store experimental evaluation
Year of publication: |
2013
|
---|---|
Authors: | Valdimar Sigurdsson ; Engilbertsson, Halldor ; Foxall, Gordon R. |
Published in: |
Consumer behavior analysis : (a) rational approach to consumer choice. - London [u.a.] : Routledge, ISBN 0-415-51920-9. - 2013, p. 173-184
|
Subject: | Ladengeschäft | Retail outlet | Ladengestaltung | Store design | Verkaufsförderung | Sales promotion | Experiment | Bewertung | Evaluation | Lebensmitteleinzelhandel | Food retailing |
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