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~person:"Azab, Carol"
~person:"Clark, Terry"
~person:"Kotabe, Masaaki"
~subject:"Marketing theory"
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Clark, Terry
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AMS review : official publication of the Academy of Marketing Science
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Contours of the marketing literature : text, context, point-of-view, research horizons, interpretation, and influence in marketing
Clark, Terry
;
Key, Thomas Martin
;
Azab, Carol
- In:
AMS review : official publication of the Academy of …
13
(
2023
)
3/4
,
pp. 232-249
Persistent link: https://www.econbiz.de/10014512666
Saved in:
2
Re-institutionalizing marketing
Key, Thomas Martin
;
Clark, Terry
;
Ferrell, Odies C.
; …
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 446-453
Persistent link: https://www.econbiz.de/10012819694
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