Contours of the marketing literature : text, context, point-of-view, research horizons, interpretation, and influence in marketing
Terry Clark, Thomas Martin Key, Carol Azab
| Year of publication: |
2023
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|---|---|
| Authors: | Clark, Terry ; Key, Thomas Martin ; Azab, Carol |
| Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-8182, ZDB-ID 2668418-4. - Vol. 13.2023, 3/4, p. 232-249
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| Subject: | Doctoral seminars | Marketing literature | Marketing theory | Markteing influence |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s13162-023-00267-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014512666