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~person:"Azar, Salim L."
~person:"Loureiro, Sandra Maria Correia"
~subject:"Facebook"
~subject:"Markentreue"
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Facebook
Markentreue
Social Web
26
Social web
26
Consumer behaviour
17
Konsumentenverhalten
17
Internet marketing
16
Online-Marketing
16
Brand management
15
Markenführung
15
Beziehungsmarketing
13
Relationship marketing
13
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11
Markenimage
11
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8
Virales Marketing
8
Brand
7
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Emotion
5
Customer satisfaction
4
Instagram
4
Kundenzufriedenheit
4
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4
Virtuelle Realität
4
social media
4
Brand loyalty
3
Customer integration
3
Gender
3
Geschlecht
3
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3
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3
Öffentlichkeitsarbeit
3
Brand love
2
Customer engagement
2
E-commerce
2
Electronic Commerce
2
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Azar, Salim L.
Loureiro, Sandra Maria Correia
Sabatini, Fabio
8
Rita, Paulo
6
Sarracino, Francesco
6
Martin, Sebastian
5
Wiese, Melanie
5
Kinne, Lavinia
4
Milne, George R.
4
Nobre, Helena
4
Ozuem, Wilson
4
Sohail, M. Sadiq
4
Swani, Kunal
4
Annamalai, Balamurugan
3
Balakrishnan, Janarthanan
3
Ballings, Michel
3
Bernritter, Stefan F.
3
Carattini, Stefano
3
Dwivedi, Yogesh Kumar
3
Dąbrowski, Dariusz
3
Gillingham, Kenneth
3
Göttel, Vincent
3
Hanushek, Eric Alan
3
Harrigan, Paul
3
Hinz, Oliver
3
Holzapfel, Felix
3
Holzapfel, Klaus
3
Jha, Chandan Kumar
3
Kodila-Tedika, Oasis
3
Levy, Justin R.
3
Machado, Joana César
3
Meng, Xiangyu
3
Noseworthy, Theodore J.
3
Pancer, Ethan
3
Philp, Matthew
3
Rahman, Zillur
3
Reynolds, Dennis
3
Salgueiro, Maria de Fátima
3
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3
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Journal of promotion management : innovations in planning and applied research
2
International journal of consumer studies
1
Journal of business research : JBR
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
7
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1
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
2
Bridging the gap between brand gender and brand loyalty on social media : exploring the mediating effects
Vacas-de-Carvalho, Leonor
;
Azar, Salim L.
;
Machado, …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1125-1152
Persistent link: https://www.econbiz.de/10012395429
Saved in:
3
Brand gender and consumer-based brand equity on Facebook : the mediating role of consumer-brand engagement and brand love
Machado, Joana César
;
Vacas-de-Carvalho, Leonor
;
Azar, …
- In:
Journal of business research : JBR
96
(
2019
),
pp. 376-385
Persistent link: https://www.econbiz.de/10011981098
Saved in:
4
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
5
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
6
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
7
Motivations to interact with brands on Facebook : towards a typology of consumer-brand interactions
Azar, Salim L.
;
Machado, Joana César
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 153-178
Persistent link: https://www.econbiz.de/10011459520
Saved in:
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