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~person:"Bäckström, Lars"
~subject:"Job satisfaction"
~subject:"Physical distribution"
~subject:"Relationship marketing"
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Bäckström, Lars
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Journal of financial services marketing : JFSM
1
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Chicago, Illinois, USA, 17 - 19 August 2012
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Salesperson's personality and relationship quality : are you a friend or a customer?
Peighambari, Kaveh
;
Sattari, Setayesh
;
Styvén, Maria
; …
- In:
Marketing in the socially-networked world : challenges …
,
(pp. 511-518)
.
2013
Persistent link: https://www.econbiz.de/10010191244
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2
Personal acquaintances and salespeople in financial services : differences between customers and friends
Bäckström, Lars
;
Pitt, Leyland F.
;
Campbell, Colin
; …
- In:
Journal of financial services marketing : JFSM
14
(
2009/10
)
1
,
pp. 26-39
Persistent link: https://www.econbiz.de/10003903410
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