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~person:"Bättig, Irene"
~person:"Claßen, Matthias"
~person:"Valla, Jean-Paul"
~subject:"Marketing management"
~type_genre:"Book section"
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Strategies for international industrial marketing : the management of customer relationships in European industrial markets
3
Management-Instrumente in kleinen und mittleren Unternehmen
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ECONIS (ZBW)
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The dimensions of industrial marketing strategy
Valla, Jean-Paul
;
Turnbull, Peter W.
- In:
Strategies for international industrial marketing : the …
,
(pp. 265-289)
.
2013
Persistent link: https://www.econbiz.de/10009689241
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The strategic role of industrial marketing management
Turnbull, Peter W.
;
Valla, Jean-Paul
- In:
Strategies for international industrial marketing : the …
,
(pp. 250-264)
.
2013
Persistent link: https://www.econbiz.de/10009689242
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3
The French approach to Europe
Valla, Jean-Paul
- In:
Strategies for international industrial marketing : the …
,
(pp. 11-78)
.
2013
Persistent link: https://www.econbiz.de/10009689248
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Kommunikation als Management-Instrument für technologieorientierte junge KMU aus dem B2B-Bereich
Siems, Florian
;
Kraus, Sascha
;
Bättig, Irene
- In:
Management-Instrumente in kleinen und mittleren Unternehmen
,
(pp. 99-112)
.
2009
Persistent link: https://www.econbiz.de/10003845585
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