The strategic role of industrial marketing management
Peter W. Turnbull and Jean-Paul Valla
| Year of publication: |
2013
|
|---|---|
| Authors: | Turnbull, Peter W. ; Valla, Jean-Paul |
| Published in: |
Strategies for international industrial marketing : the management of customer relationships in European industrial markets. - London [u.a.] : Routledge, ISBN 0-415-65812-8. - 2013, p. 250-264
|
| Subject: | Internationales Marketing | International marketing | B-to-B-Marketing | Business-to-business marketing | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | Lieferantenmanagement | Supplier relationship management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009689242