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~person:"Böcker, Andreas"
~person:"Grunert, Klaus G."
~person:"Langner, Tobias"
~person:"Schmitt, Bernd"
~type_genre:"Aufsatz im Buch"
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Consumer behaviour
31
Konsumentenverhalten
31
Brand management
7
Markenführung
7
Theorie
7
Theory
7
Food consumption
5
Lebensmittelkonsum
5
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4
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Lifestyle
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Psychology of advertising
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Rindfleisch
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English
20
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11
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Böcker, Andreas
Grunert, Klaus G.
Langner, Tobias
Schmitt, Bernd
Gröppel-Klein, Andrea
17
Belk, Russell W.
16
Weinberg, Peter
13
Bauer, Hans H.
12
Diehl, Sandra
11
Spiller, Achim
11
Terlutter, Ralf
10
Bagozzi, Richard P.
9
Bruhn, Manfred
9
Enneking, Ulrich
9
Fournier, Susan
9
Hill, Ronald Paul
9
Schröder, Hendrik
9
Foxall, Gordon R.
8
Herrmann, Andreas
8
Kenning, Peter
8
Kirchgeorg, Manfred
8
Scherhorn, Gerhard
8
Wiedmann, Klaus-Peter
8
Arnould, Eric J.
7
Diller, Hermann
7
Esch, Franz-Rudolf
7
Goldsmith, Ronald E.
7
Keller, Kevin Lane
7
Ozanne, Julie L.
7
Rudolph, Thomas
7
Silberer, Günter
7
Ahlert, Dieter
6
Alvensleben, Reimar von
6
Bettman, James R.
6
Dobscha, Susan
6
Gierl, Heribert
6
Grabner-Kräuter, Sonja
6
Hennigs, Nadine
6
Hogg, Margaret K.
6
Homburg, Christian
6
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Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
3
Agrarwirtschaft in der Informationsgesellschaft : 39. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V. vom 30. September bis 2. Oktober 1998 in Bonn
2
Brand management ; Vol. 1
2
Cracking the code : leveraging consumer psychology to drive profitability
2
Handbook on brand and experience management
2
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
2
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
2
Brand management ; Vol. 3
1
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
1
Consumption culture in Europe : insight into the beverage industry
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Food, people and society : a european perspective of consumer's food choices ; with 63 tables
1
Innovation und Internationalisierung : Festschrift für Norbert Koubek
1
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
1
Konsumperspektiven : Verhaltensaspekte und Infrastruktur : Gerhard Scherhorn zur Emeritierung
1
Marke neu denken : Paradigmenwechsel in der Markenführung
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
New developments and approaches in consumer behavior research
1
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
1
The SAGE handbook of international marketing
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Transformative consumer research for personal and collective well-being
1
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ECONIS (ZBW)
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1
Managing brands in an ever-changing media environment
Langner, Tobias
;
Klinke, Tobias
- In:
Media and change management : creating a path for new …
,
(pp. 143-168)
.
2022
Persistent link: https://www.econbiz.de/10013167342
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2
Marke neu denken : vom Leuchtturm zum Lagerfeuer
Hahn, Hans Peter
;
Luckas, Manfred
;
Schulz, Jürgen
; …
- In:
Marke neu denken : Paradigmenwechsel in der Markenführung
,
(pp. 47-125)
.
2016
Persistent link: https://www.econbiz.de/10011487732
Saved in:
3
Nachhaltige Gütesiegel und ihre Rolle im Verbraucherverhalten
Hieke, Sophie
;
Grunert, Klaus G.
;
Wills, Josephine
- In:
CSR und Produktmanagement : langfristige …
,
(pp. 69-95)
.
2015
Persistent link: https://www.econbiz.de/10011290700
Saved in:
4
Choose your ad paper type carefully : how haptic ad paper characteristics affect product judgments
Langner, Tobias
;
Fischer, Alexander
;
Brune, Philipp
- In:
The changing roles of advertising : [extended versions …
,
(pp. 19-27)
.
2013
Persistent link: https://www.econbiz.de/10009773065
Saved in:
5
Drinking motives
Grunert, Klaus G.
;
Rosendahl, Jacob
;
Andronikidis, …
- In:
Consumption culture in Europe : insight into the …
,
(pp. 306-332)
.
2013
Persistent link: https://www.econbiz.de/10009720261
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6
Processing and acting on nutrition labeling on food : the state of knowledge and new directions for transformative consumer research
Grunert, Klaus G.
;
Bolton, Lisa E.
;
Raats, Monique M.
- In:
Transformative consumer research for personal and …
,
(pp. 333-351)
.
2012
Persistent link: https://www.econbiz.de/10009260769
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7
Reducing choice conflict for complex products through categorization
Langner, Tobias
;
Krengel, Martin
- In:
Current insights and future trends : [extended versions …
,
(pp. 43-54)
.
2012
Persistent link: https://www.econbiz.de/10009748178
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8
Bridging theory and practice : a conceptual model of relevant research
Schmitt, Bernd
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 3-20)
.
2012
Persistent link: https://www.econbiz.de/10009348444
Saved in:
9
Brand experience : managerial applications of a new consumer psychology concept
Brakus, J. Joško
;
Schmitt, Bernd
;
Zarantonello, Lia
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 159-180)
.
2012
Persistent link: https://www.econbiz.de/10009349524
Saved in:
10
Language and brand attitudes : impact of script and sound matching in Chinese and English
Pan, Yigang
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924154
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