Choose your ad paper type carefully : how haptic ad paper characteristics affect product judgments
Tobias Langner; Alexander Fischer; Philipp Brune
| Year of publication: |
2013
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|---|---|
| Authors: | Langner, Tobias ; Fischer, Alexander ; Brune, Philipp |
| Published in: |
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]. - Wiesbaden : Springer Gabler, ISBN 978-3-658-02364-5. - 2013, p. 19-27
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| Subject: | Printwerbung | Print advertising | Papier | Paper | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009773065