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~person:"Böcker, Andreas"
~person:"Grunert, Klaus G."
~person:"Langner, Tobias"
~type_genre:"Aufsatz im Buch"
~type_genre:"Hochschulschrift"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
25
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Böcker, Andreas
Grunert, Klaus G.
Langner, Tobias
Gröppel-Klein, Andrea
23
Herrmann, Andreas
18
Belk, Russell W.
16
Spiller, Achim
16
Bauer, Hans H.
15
Diehl, Sandra
14
Weinberg, Peter
14
Diller, Hermann
13
Kirchgeorg, Manfred
12
Schröder, Hendrik
12
Esch, Franz-Rudolf
11
Homburg, Christian
11
Roosen, Jutta
11
Rudolph, Thomas
11
Terlutter, Ralf
11
Bruhn, Manfred
10
Fantapié Altobelli, Claudia
10
Kenning, Peter
10
Wiedmann, Klaus-Peter
10
Bagozzi, Richard P.
9
Enneking, Ulrich
9
Fournier, Susan
9
Hill, Ronald Paul
9
Foxall, Gordon R.
8
Keller, Kevin Lane
8
Orth, Ulrich R.
8
Scherhorn, Gerhard
8
Schmitt, Bernd
8
Silberer, Günter
8
Woisetschläger, David
8
Arnould, Eric J.
7
Benkenstein, Martin
7
Boztuğ, Yasemin
7
Bruhn, Maike
7
Burmann, Christoph
7
Gierl, Heribert
7
Goldsmith, Ronald E.
7
Hennigs, Nadine
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Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
3
Agrarwirtschaft in der Informationsgesellschaft : 39. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V. vom 30. September bis 2. Oktober 1998 in Bonn
2
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
2
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
2
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
1
Consumption culture in Europe : insight into the beverage industry
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Food, people and society : a european perspective of consumer's food choices ; with 63 tables
1
Forschungsgruppe Konsum und Verhalten
1
Innovation und Internationalisierung : Festschrift für Norbert Koubek
1
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
1
Konsumperspektiven : Verhaltensaspekte und Infrastruktur : Gerhard Scherhorn zur Emeritierung
1
Marke neu denken : Paradigmenwechsel in der Markenführung
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
New developments and approaches in consumer behavior research
1
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
1
Research
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Transformative consumer research for personal and collective well-being
1
Wirtschaftswissenschaftliche Beiträge
1
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ECONIS (ZBW)
25
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1
Managing brands in an ever-changing media environment
Langner, Tobias
;
Klinke, Tobias
- In:
Media and change management : creating a path for new …
,
(pp. 143-168)
.
2022
Persistent link: https://www.econbiz.de/10013167342
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2
Eine wertebasierte Typologie der Markenliebe
Kühn, Jochen
-
2018
Persistent link: https://www.econbiz.de/10011855473
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3
Marke neu denken : vom Leuchtturm zum Lagerfeuer
Hahn, Hans Peter
;
Luckas, Manfred
;
Schulz, Jürgen
; …
- In:
Marke neu denken : Paradigmenwechsel in der Markenführung
,
(pp. 47-125)
.
2016
Persistent link: https://www.econbiz.de/10011487732
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4
Nachhaltige Gütesiegel und ihre Rolle im Verbraucherverhalten
Hieke, Sophie
;
Grunert, Klaus G.
;
Wills, Josephine
- In:
CSR und Produktmanagement : langfristige …
,
(pp. 69-95)
.
2015
Persistent link: https://www.econbiz.de/10011290700
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5
Choose your ad paper type carefully : how haptic ad paper characteristics affect product judgments
Langner, Tobias
;
Fischer, Alexander
;
Brune, Philipp
- In:
The changing roles of advertising : [extended versions …
,
(pp. 19-27)
.
2013
Persistent link: https://www.econbiz.de/10009773065
Saved in:
6
Drinking motives
Grunert, Klaus G.
;
Rosendahl, Jacob
;
Andronikidis, …
- In:
Consumption culture in Europe : insight into the …
,
(pp. 306-332)
.
2013
Persistent link: https://www.econbiz.de/10009720261
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7
Processing and acting on nutrition labeling on food : the state of knowledge and new directions for transformative consumer research
Grunert, Klaus G.
;
Bolton, Lisa E.
;
Raats, Monique M.
- In:
Transformative consumer research for personal and …
,
(pp. 333-351)
.
2012
Persistent link: https://www.econbiz.de/10009260769
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8
Reducing choice conflict for complex products through categorization
Langner, Tobias
;
Krengel, Martin
- In:
Current insights and future trends : [extended versions …
,
(pp. 43-54)
.
2012
Persistent link: https://www.econbiz.de/10009748178
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9
Markenliebe : vom Wesen der intensivsten aller Markenbeziehungen
Langner, Tobias
;
Kühn, Jochen
- In:
Innovation und Internationalisierung : Festschrift für …
,
(pp. 589-612)
.
2010
Persistent link: https://www.econbiz.de/10010216745
Saved in:
10
European consumers' acceptance and rejection of novel beef technologies : a qualitative study
Barcellos, Maria D.
;
Kügler, Jens O.
;
Grunert, Klaus G.
; …
- In:
System dynamics and innovation in food networks 2009 : …
,
(pp. 53-62)
.
2009
Persistent link: https://www.econbiz.de/10003947101
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