//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Böcker, Jens"
~person:"Godefroid, Peter"
~person:"Jacob, Frank"
~person:"Kowalkowski, Christian"
~person:"Rangarajan, Deva"
~subject:"B-to-B-Marketing"
~subject:"Services marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
Services marketing
Business-to-business marketing
46
Lieferantenmanagement
24
Supplier relationship management
24
Beziehungsmarketing
14
Bundling strategy
14
Leistungsbündel
14
Relationship marketing
14
Business-to-Business-Marketing
9
Salespeople
9
Verkaufspersonal
9
Investitionsgütermarketing
8
Marketingmanagement
8
Selling
8
Verkauf
8
Marketing management
7
Consumer behaviour
6
Konsumentenverhalten
6
B2B
5
Beschaffung
5
Business services
5
Customer integration
5
Kundenintegration
5
Kundenorientierung
5
Procurement
5
Theorie
5
Theory
5
Betriebliche Wertschöpfung
4
Deutschland
4
Dienstleistungsmarketing
4
Dienstleistungssektor
4
E-commerce
4
Electronic Commerce
4
Germany
4
Sales management
4
Service industry
4
Unternehmensdienstleistung
4
Value creation
4
Dienstleistung
3
more ...
less ...
Online availability
All
Undetermined
22
Free
3
Type of publication
All
Article
33
Book / Working Paper
13
Type of publication (narrower categories)
All
Article in journal
31
Aufsatz in Zeitschrift
31
Aufsatzsammlung
5
Collection of articles of several authors
4
Sammelwerk
4
Aufsatz im Buch
3
Book section
3
Case study
3
Fallstudie
3
Hochschulschrift
3
Lehrbuch
3
Textbook
3
Thesis
3
Arbeitspapier
2
Bibliografie enthalten
2
Bibliography included
2
Graue Literatur
2
Konferenzschrift
2
Non-commercial literature
2
Working Paper
2
Conference paper
1
Conference proceedings
1
Festschrift
1
Konferenzbeitrag
1
more ...
less ...
Language
All
English
35
German
12
Author
All
Böcker, Jens
Godefroid, Peter
Jacob, Frank
Kowalkowski, Christian
Rangarajan, Deva
Kleinaltenkamp, Michael
49
Backhaus, Klaus
35
Johnston, Wesley J.
21
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
19
Lindgreen, Adam
18
Geiger, Ingmar
17
Homburg, Christian
17
Voeth, Markus
17
Sharma, Arun
16
Baumgarth, Carsten
15
Hinterhuber, Andreas
15
Ulaga, Wolfgang
15
Grewal, Rajdeep
14
Keränen, Joona
14
Lilien, Gary L.
14
Hofmaier, Richard
13
Weiber, Rolf
13
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Schmitz, Christian
12
Terho, Harri
12
Agnihotri, Raj
11
Brennan, Ross
11
Kumar, V.
11
Pepels, Werner
11
Plinke, Wulff
11
Sridhar, Shrihari
11
Ahearne, Michael
10
Ehret, Michael
10
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Lippold, Dirk
10
Snehota, Ivan
10
Woodside, Arch G.
10
Christodoulides, George
9
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
13
The journal of business & industrial marketing
7
Journal of business research : JBR
3
Modernes Marketing für Studium und Praxis
3
Business horizons
1
Business relationship management and marketing
1
Business-to-Business-Marketing : Berliner Reihe ; Arbeitspapiere
1
Dissertations from the International Graduate School of Management and Industrial Engineering
1
European journal of marketing
1
Forschungsbericht zum Marketing
1
Fundamentals of business-to-business marketing
1
Gabler Edition Wissenschaft
1
International journal of business environment : IJBE
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business market management : JBM
1
Journal of business-to-business marketing
1
Journal of personal selling & sales management : JPSSM
1
Journal of service management
1
Linköping studies in science and technology
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
more ...
less ...
Source
All
ECONIS (ZBW)
46
Showing
1
-
10
of
46
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Subscription offers in business-to-business markets : conceptualization, taxonomy, and framework for growth
Kowalkowski, Christian
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 440-456
Persistent link: https://www.econbiz.de/10014531643
Saved in:
2
The impact of business-to-business salespeople's social media use on value co-creation and cross/up-selling : the role of social capital
Itani, Omar S.
;
Badrinarayanan, Vishag
;
Rangarajan, Deva
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 683-717
Persistent link: https://www.econbiz.de/10014225997
Saved in:
3
Putting the "service" into B2B marketing : key developments in service research and their relevance for B2B
Wirtz, Jochen
;
Kowalkowski, Christian
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 272-289
Persistent link: https://www.econbiz.de/10013539114
Saved in:
4
To be or not to be : a review of the (un)ethical salespeople literature
Anand, Amitabh
;
Bowen, Melanie
;
Rangarajan, Deva
- In:
The journal of business & industrial marketing
38
(
2023
)
9
,
pp. 1837-1851
Persistent link: https://www.econbiz.de/10014333358
Saved in:
5
Traceability in luxury : harnessing B2B relationships to enhance ethical practices in the luxury industry
Holmqvist, Jonas
;
Kowalkowski, Christian
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 257-267
Persistent link: https://www.econbiz.de/10014369270
Saved in:
6
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
7
The role of ethics in business-to-business marketing : an exploratory review and research agenda
Anand, Amitabh
;
Bowen, Melanie
;
Spivack, April J.
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 421-438
Persistent link: https://www.econbiz.de/10014455290
Saved in:
8
Understanding sales enablement in complex B2B companies : uncovering similarities and differences in a cross-functional and multi-level case study
Lauzi, Fabian
;
Westphal, Jörg
;
Rangarajan, Deva
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 47-64
Persistent link: https://www.econbiz.de/10014227527
Saved in:
9
Sales complexity and value appropriation : a taxonomy of sales situations
Rangarajan, Deva
;
Hochstein, Bryan
;
Nagel, Duane
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
11
,
pp. 2298-2314
Persistent link: https://www.econbiz.de/10013455402
Saved in:
10
Examining supplier, buyer, and customer triads : the critical role of conflict in interaction processes and product/service innovations
Fletcher-Chen, Chavi Chi-Yun
;
Sharma, Arun
;
Rangarajan, Deva
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 337-352
Persistent link: https://www.econbiz.de/10014230619
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->