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~person:"Böcker, Jens"
~person:"Godefroid, Peter"
~person:"Jacob, Frank"
~person:"Lindgreen, Adam"
~subject:"Brand management"
~subject:"Service management"
~subject:"Services marketing"
~subject:"Value creation"
~type_genre:"Collection of articles of several authors"
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Brand management
Service management
Services marketing
Value creation
B-to-B-Marketing
4
Business-to-business marketing
4
Betriebliche Wertschöpfung
2
Bundling strategy
2
Kundenorientierung
2
Leistungsbündel
2
Lieferantenmanagement
2
Supplier relationship management
2
00.09.1995
1
Beschaffung
1
Beziehungsmarketing
1
Customer integration
1
Deutschland
1
Dienstleistungsmanagement
1
Dienstleistungsmarketing
1
Direktmarketing
1
Germany
1
Kundenintegration
1
Kundenmanagement
1
Marketing
1
Marketing management
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Marketing theory
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Marketingmanagement
1
Marketingtheorie
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Procurement
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Relationship marketing
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Theorie
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Collection of articles of several authors
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Bibliografie enthalten
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Böcker, Jens
Godefroid, Peter
Jacob, Frank
Lindgreen, Adam
Kleinaltenkamp, Michael
2
Meffert, Heribert
2
Andersson, Per
1
Baumgarth, Carsten
1
Bruhn, Manfred
1
Dobmeier, Mirjam Theres Elisabeth
1
Ehret, Michael
1
Fließ, Sabine
1
Gey, Thomas
1
Haase, Michaela
1
Hinterhuber, Andreas
1
Plinke, Wulff
1
Snelgrove, Todd C.
1
Tscheulin, Dieter K.
1
Walsh, Gianfranco
1
Wehrle, Friedrich
1
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Industrial marketing management : the international journal for industrial and high-tech firms
2
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ECONIS (ZBW)
3
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Kundenintegration und Leistungslehre : integrative Wertschöpfung in Dienstleistungen, Solutions und Entrepreneurship
Fließ, Sabine
(
ed.
);
Haase, Michaela
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10010506440
Saved in:
2
Special issue: Value in business and industrial marketing
Lindgreen, Adam
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009513239
Saved in:
3
Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
Saved in:
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