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~person:"Böckermann, Florian"
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Böckermann, Florian
Krafft, Manfred
221
Albers, Sönke
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Kundenmanagement & Electronic Commerce
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Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Customer knowledge management in der Konzeptphase der Neuproduktentwicklung
Böckermann, Florian
-
2013
Persistent link: https://www.econbiz.de/10009670621
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Gestaltung von Premiumangeboten : eine Untersuchung am Beispiel der Deutsche Bahn AG
Böckermann, Florian
;
Blacha, Kirsten
;
Krafft, Manfred
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
29
(
2012
)
1
,
pp. 48-53
Persistent link: https://www.econbiz.de/10009490045
Saved in:
3
Gestaltung von Premiumangeboten : eine Untersuchung am Beispiel der Deutsche Bahn AG
Böckermann, Florian
;
Blacha, Kirsten
;
Krafft, Manfred
; …
- In:
Marketing Review St. Gallen : die neue …
29
(
2012
)
1
,
pp. 48-53
Persistent link: https://www.econbiz.de/10009854133
Saved in:
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