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~person:"Bühler, André"
~person:"Gassen, Joachim"
~subject:"Professional sports"
~type_genre:"Fallstudie"
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Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
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Sponsoring im Sport
Nufer, Gerd
;
Bühler, André
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 263-291)
.
2013
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