Sponsoring im Sport
Gerd Nufer; André Bühler
| Year of publication: |
2013
|
|---|---|
| Authors: | Nufer, Gerd ; Bühler, André |
| Published in: |
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing. - Berlin : Schmidt, ISBN 3-503-14119-7. - 2013, p. 263-291
|
| Subject: | Sportmarketing | Sports marketing | Sponsoring | Sponsorship | Definition | Profisport | Professional sports | Sportveranstaltung | Sport event |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009705015