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~person:"Büschken, Joachim"
~person:"Jacob, Frank"
~person:"Kleinaltenkamp, Michael"
~person:"Kowalkowski, Christian"
~person:"Rangarajan, Deva"
~person:"Terho, Harri"
~person:"Woodside, Arch G."
~subject:"B-to-B-Marketing"
~subject:"Innovation management"
~subject:"Marketing management"
~subject:"Theorie"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Hochschulschrift"
~type_genre:"Textbook"
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B-to-B-Marketing
Innovation management
Marketing management
Theorie
Business-to-business marketing
85
Lieferantenmanagement
39
Supplier relationship management
39
Beziehungsmarketing
25
Relationship marketing
25
Selling
18
Verkauf
18
Marketingmanagement
17
Theory
16
Salespeople
15
Verkaufspersonal
15
Bundling strategy
13
Leistungsbündel
13
Beschaffung
10
Procurement
10
Consumer behaviour
8
Customer value
8
Konsumentenverhalten
8
Kundenwert
8
B2B
7
Betriebliche Wertschöpfung
7
Investitionsgütermarketing
7
Value creation
7
Business-to-Business-Marketing
5
Deutschland
5
Dienstleistung
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Dienstleistungsmarketing
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E-commerce
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Electronic Commerce
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Germany
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Marketing
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Marketing theory
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67
German
19
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Büschken, Joachim
Jacob, Frank
Kleinaltenkamp, Michael
Kowalkowski, Christian
Rangarajan, Deva
Terho, Harri
Woodside, Arch G.
Naudé, Peter
21
Svensson, Göran
21
Johnston, Wesley J.
20
Backhaus, Klaus
19
Henneberg, Stephan
19
Lindgreen, Adam
17
Sharma, Arun
15
Homburg, Christian
14
Keränen, Joona
14
Ulaga, Wolfgang
14
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Schmitz, Christian
12
Voeth, Markus
12
Agnihotri, Raj
11
Baumgarth, Carsten
11
Lilien, Gary L.
11
Geiger, Ingmar
10
Grewal, Rajdeep
10
Hinterhuber, Andreas
10
Kumar, V.
10
LaPlaca, Peter J.
10
Brennan, Ross
9
Christodoulides, George
9
Corsaro, Daniela
9
Ivens, Björn Sven
9
Sharma, Piyush
9
Snehota, Ivan
9
Brown, Brian P.
8
Casidy, Riza
8
Eggert, Andreas
8
Høgevold, Nils M.
8
La Rocca, Antonella
8
Mora Cortez, Roberto
8
Möller, K. E. Kristian
8
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Industrial marketing management : the international journal for industrial and high-tech firms
28
The journal of business & industrial marketing
8
Business relationship management and marketing
6
Journal of business research : JBR
3
Journal of business-to-business marketing
3
Technischer Vertrieb
3
Field guide to case study research in business-to-business marketing and purchasing
2
Fundamentals of business-to-business marketing
2
Kohlhammer Edition Marketing
2
Advances in services marketing
1
Aufbruch : Ingredient Branding schafft Werte
1
Business horizons
1
Business-to-business marketing management : strategies, cases and solutions
1
Der deutsche Maschinenbau in den neunziger Jahren : Kontinuität und Wandel einer Branche
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Dienstleistungsmarketing : eine Bestandsaufnahme ; Tagungsband zum 2. Workshop für Dienstleistungsmarketing, Innsbruck, Februar 1993
1
Dissertations from the International Graduate School of Management and Industrial Engineering
1
European journal of marketing
1
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
Handbook of business-to-business marketing
1
Harvard-Business-Manager : das Wissen der Besten
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
International journal of business environment : IJBE
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business market management : JBM
1
Journal of personal selling & sales management : JPSSM
1
Journal of service management
1
Journal of service research
1
Journal of the Academy of Marketing Science
1
Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing und neue Institutionenökonomik
1
Linköping studies in science and technology
1
MIT sloan management review
1
Marktdurchdringung durch Markenpolitik : die Ausbreitung der Marke in neue Bereiche ; [Markendialog Februar 2000]
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
1
Springer texts in business and economics
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ECONIS (ZBW)
86
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1
Toward a contextualized understanding of inside sales : the role of sales development in effective lead funnel management
Terho, Harri
;
Salonen, Anna
;
Yrjänen, Meri
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 337-352
Persistent link: https://www.econbiz.de/10013539269
Saved in:
2
Subscription offers in business-to-business markets : conceptualization, taxonomy, and framework for growth
Kowalkowski, Christian
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 440-456
Persistent link: https://www.econbiz.de/10014531643
Saved in:
3
The impact of business-to-business salespeople's social media use on value co-creation and cross/up-selling : the role of social capital
Itani, Omar S.
;
Badrinarayanan, Vishag
;
Rangarajan, Deva
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 683-717
Persistent link: https://www.econbiz.de/10014225997
Saved in:
4
Putting the "service" into B2B marketing : key developments in service research and their relevance for B2B
Wirtz, Jochen
;
Kowalkowski, Christian
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 272-289
Persistent link: https://www.econbiz.de/10013539114
Saved in:
5
To be or not to be : a review of the (un)ethical salespeople literature
Anand, Amitabh
;
Bowen, Melanie
;
Rangarajan, Deva
- In:
The journal of business & industrial marketing
38
(
2023
)
9
,
pp. 1837-1851
Persistent link: https://www.econbiz.de/10014333358
Saved in:
6
Traceability in luxury : harnessing B2B relationships to enhance ethical practices in the luxury industry
Holmqvist, Jonas
;
Kowalkowski, Christian
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 257-267
Persistent link: https://www.econbiz.de/10014369270
Saved in:
7
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
8
The role of ethics in business-to-business marketing : an exploratory review and research agenda
Anand, Amitabh
;
Bowen, Melanie
;
Spivack, April J.
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 421-438
Persistent link: https://www.econbiz.de/10014455290
Saved in:
9
How salespeople adapt communication of customer value propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
10
B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu
;
Jaakkola, Elina
;
Terho, Harri
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 74-87
Persistent link: https://www.econbiz.de/10014433603
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