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~person:"Büyükdağ, Naci"
~subject:"Competition"
~subject:"Sales promotion"
~type:"article"
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Büyükdağ, Naci
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The effect of specific discount pattern in terms of price promotions on perceived price attractiveness and purchase intention : an experimental research
Büyükdağ, Naci
;
Soysal, Ayşe Nur
;
Ki̇tapci, Olgun
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012269008
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