The effect of specific discount pattern in terms of price promotions on perceived price attractiveness and purchase intention : an experimental research
Naci Büyükdağ, Ayşe Nur Soysal, Olgun Ki̇tapci
| Year of publication: |
2020
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|---|---|
| Authors: | Büyükdağ, Naci ; Soysal, Ayşe Nur ; Ki̇tapci, Olgun |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 55.2020, p. 1-11
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| Subject: | Consumer behaviour | Experimental design | Perceived price attractiveness | Price promotion | Pricing | Purchase intention | Retail pricing | Retailing | Specific discount patterns | Konsumentenverhalten | Preismanagement | Pricing strategy | Experiment | Verkaufsförderung | Sales promotion | Einzelhandelspreis | Retail price | Wiederholte Spiele | Repeated games | Einzelhandel | Retail trade | Niedrigpreisstrategie | Low-cost strategy | Rabatt | Rebate |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102112 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012269008