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Integrated advertising, promotion, & marketing communications
Clow, Kenneth E.
;
Baack, Donald
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2007
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3. ed
Persistent link: https://www.econbiz.de/10004891680
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Integrated advertising, promotion, & marketing communications
Clow, Kenneth E.
;
Baack, Donald
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2004
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2. ed
Persistent link: https://www.econbiz.de/10004781976
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