Integrated advertising, promotion, & marketing communications
Kenneth E. Clow and Donald Baack
| Year of publication: |
2007 ; 3. ed
|
|---|---|
| Authors: | Clow, Kenneth E. ; Baack, Donald |
| Publisher: |
Upper Saddler River, NJ : Pearson Prentice Hall |
| Subject: | Advertising | Communication in marketing | Marketing | Werbung | Kommunikationsstrategie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIII, 515 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-13-186622-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004891680