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~person:"Baaken, Thomas"
~person:"Bhatacharjee, Dipanwita"
~subject:"Beschaffungsmarketing"
~subject:"Communication"
~subject:"Risiko"
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Beschaffungsmarketing
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Baaken, Thomas
Bhatacharjee, Dipanwita
Drummond, Conor
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Geile, Andrea
2
Gil Lafuente, Ana María
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2
Jerman, Damjana
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Technological economics
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Kompetenztransfer im Investitionsgütermarketing
1
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ECONIS (ZBW)
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1
Business-to-business marketing communications : a descriptive study
Bhatacharjee, Dipanwita
;
Uddin, Md. Aftab
- In:
GITAM journal of management : a quarterly publication …
12
(
2014
)
4
,
pp. 1-12
Persistent link: https://www.econbiz.de/10011292602
Saved in:
2
Business-to-Business-Kommunikation : neue Entwicklungen im
B-to-B-Marketing
Baaken, Thomas
(
ed.
)
-
2012
-
2., völlig neu bearb. und wesentlich erw. Aufl.
Persistent link: https://www.econbiz.de/10009666109
Saved in:
3
Business-to-Business-Kommunikation : neue Entwicklungen im B2B-Marketing
Baaken, Thomas
(
ed.
)
-
2002
Persistent link: https://www.econbiz.de/10001607978
Saved in:
4
Die Differenzierung des Käuferrisikos als Konzept zur Auswahl von Transferinstrumenten
Baaken, Thomas
- In:
Kompetenztransfer im Investitionsgütermarketing
,
(pp. 107-126)
.
1997
Persistent link: https://www.econbiz.de/10001299650
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