Business-to-Business-Kommunikation : neue Entwicklungen im B2B-Marketing
hrsg. von Thomas Baaken ...
| Year of publication: |
2002
|
|---|---|
| Other Persons: | Baaken, Thomas (ed.) |
| Publisher: |
Berlin : Erich Schmidt |
| Subject: | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management | Kommunikation | Communication | Beziehungsmarketing | Relationship marketing | Mobile Marketing | Mobile marketing | Messebeteiligung | Trade fair participation | Multimedia | Deutschland | Germany | Business-to-Business-Marketing | Beschaffungsmarketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Published items: |
10 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 222 S. Ill., graph. Darst. 25 cm |
|---|---|
| Series: | Technological economics. - Berlin : Schmidt, ISSN 0344-5577, ZDB-ID 550073-4. - Vol. 57 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Enth. 10 Beitr. - Literaturangaben Literaturangaben kart. : DM 78.00 |
| ISBN: | 3-503-06080-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001607978