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~person:"Baccarella, Christian V."
~subject:"Advertising effects"
~subject:"Branche"
~subject:"Werbung"
~type_genre:"Article in journal"
~type_genre:"Festschrift"
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Advertising effects
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Baccarella, Christian V.
Jain, Amit
5
Laurie, Sally
5
Malik, Garima
5
Mortimer, Kathleen
5
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5
Yan, Ruiliang
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International journal of business environment : IJBE
1
International journal of technology marketing : IJTMkt
1
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ECONIS (ZBW)
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Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
Saved in:
2
High-tech marketing communication in the automotive industry : a content analysis of print advertisements
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of business environment : IJBE
6
(
2014
)
4
,
pp. 395-410
Persistent link: https://www.econbiz.de/10010492064
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