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~person:"Back, Ki-Joon"
~person:"Bouzdine-Chameeva, Tatiana"
~person:"Duong, Giang Huong"
~person:"Leckie, Civilai"
~subject:"Brand evangelism"
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The impact of relational drivers on
customer
brand
engagement
and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
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