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~person:"Back, Ki-Joon"
~person:"Bouzdine-Chameeva, Tatiana"
~person:"Duong, Giang Huong"
~person:"Leckie, Civilai"
~subject:"Markenimage"
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Markenimage
Beziehungsmarketing
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Brand
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Brand management
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Customer brand engagement
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Konsumentenverhalten
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Back, Ki-Joon
Bouzdine-Chameeva, Tatiana
Duong, Giang Huong
Leckie, Civilai
Khan, Imran
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The journal of brand management : an international journal
2
Journal of service theory and practice : JSTP
1
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ECONIS (ZBW)
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The effects of brand page characteristics on
customer
brand
engagement
: moderating roles of community involvement and comedy production contents
Duong, Giang Huong
;
Wu, Wann-Yih
;
Long Hoang Le
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 531-545
Persistent link: https://www.econbiz.de/10012297821
Saved in:
2
The impact of relational drivers on
customer
brand
engagement
and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
3
Branded marketing events : engaging Australian and French wine consumers
Altschwager, Teagan
;
Conduit, Jodie
;
Bouzdine-Chameeva, …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
1
,
pp. 336-357
Persistent link: https://www.econbiz.de/10011627150
Saved in:
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