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~person:"Backhaus, Christof"
~person:"Huber, Frank"
~person:"Ko, Eunju"
~subject:"International marketing"
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International marketing
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Global marketing segmentation usefulness in the sportswear industry
Ko, Eunju
;
Taylor, Charles Robert
;
Sung, Heewon
;
Lee, …
- In:
Journal of business research : JBR
65
(
2012
)
11
,
pp. 1565-1575
Persistent link: https://www.econbiz.de/10009681927
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