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~person:"Backhaus, Klaus"
~person:"Büschken, Joachim"
~person:"Jacob, Frank"
~person:"Rangarajan, Deva"
~person:"Svensson, Göran"
~person:"Terho, Harri"
~person:"Ulaga, Wolfgang"
~person:"Woodside, Arch G."
~subject:"Arbeitsleistung"
~subject:"B-to-B-Marketing"
~subject:"Business-to-business marketing"
~subject:"Innovation management"
~subject:"Relationship marketing"
~subject:"Sales management"
~subject:"Theorie"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzschrift"
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Arbeitsleistung
B-to-B-Marketing
Business-to-business marketing
Innovation management
Relationship marketing
Sales management
Theorie
Lieferantenmanagement
48
Supplier relationship management
48
Selling
30
Verkauf
30
Beziehungsmarketing
27
Salespeople
24
Verkaufspersonal
24
Bundling strategy
13
Leistungsbündel
13
Customer satisfaction
12
Kundenzufriedenheit
12
Marketing management
11
Marketingmanagement
11
Theory
10
Deutschland
8
Germany
8
B2B
7
Beschaffung
7
Consumer behaviour
7
Konsumentenverhalten
7
Marketing theory
7
Marketingtheorie
7
Procurement
7
Sales
7
Arbeitszufriedenheit
6
Customer value
6
Job satisfaction
6
Kundenwert
6
Performance measurement
6
Performance-Messung
6
Betriebliche Wertschöpfung
5
USA
5
Value creation
5
Business ethics
4
Confidence
4
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Online availability
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Undetermined
42
Free
8
Type of publication
All
Article
79
Book / Working Paper
5
Type of publication (narrower categories)
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Article in journal
Aufsatz im Buch
Aufsatz in Zeitschrift
Konferenzschrift
Book section
13
Collection of articles of several authors
9
Sammelwerk
9
Aufsatzsammlung
8
Bibliografie enthalten
7
Bibliography included
7
Graue Literatur
7
Lehrbuch
7
Non-commercial literature
7
Textbook
5
Case study
3
Fallstudie
3
Arbeitspapier
2
Festschrift
2
Handbook
2
Handbuch
2
Working Paper
2
Conference proceedings
1
Forschungsbericht
1
Hochschulschrift
1
Systematic review
1
Thesis
1
Übersichtsarbeit
1
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Language
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English
72
German
13
Author
All
Backhaus, Klaus
Büschken, Joachim
Jacob, Frank
Rangarajan, Deva
Svensson, Göran
Terho, Harri
Ulaga, Wolfgang
Woodside, Arch G.
Kleinaltenkamp, Michael
24
Naudé, Peter
21
Johnston, Wesley J.
20
Henneberg, Stephan
19
Lindgreen, Adam
17
Kowalkowski, Christian
16
Sharma, Arun
15
Keränen, Joona
13
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Homburg, Christian
12
Agnihotri, Raj
11
Baumgarth, Carsten
10
Hinterhuber, Andreas
10
Kumar, V.
10
LaPlaca, Peter J.
10
Lilien, Gary L.
10
Schmitz, Christian
10
Voeth, Markus
10
Christodoulides, George
9
Corsaro, Daniela
9
Grewal, Rajdeep
9
Sharma, Piyush
9
Snehota, Ivan
9
Brown, Brian P.
8
Casidy, Riza
8
Eggert, Andreas
8
Geiger, Ingmar
8
Høgevold, Nils M.
8
La Rocca, Antonella
8
Mora Cortez, Roberto
8
Möller, K. E. Kristian
8
O'Cass, Aron
8
Parvinen, Petri
8
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Institution
All
German American Conference on Industrial Marketing <1984, Mainz>
1
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
25
Journal of business-to-business marketing
6
The journal of business & industrial marketing
5
Journal of the Academy of Marketing Science
3
Die Betriebswirtschaft : DBW
2
European business review
2
European research on management and business economics
2
International journal of procurement management
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of service research
2
AMS review : official publication of the Academy of Marketing Science
1
African journal of economic and management studies : AJEMS
1
Business horizons
1
Business relationship management and marketing
1
Business-to-business marketing management : strategies, cases and solutions
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Electronic markets : the international journal on networked business
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Entwicklungen des Investitionsgütermarketing
1
European journal of marketing
1
Field guide to case study research in business-to-business marketing and purchasing
1
Fundamentals of business-to-business marketing
1
Handbook of business-to-business marketing
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
International journal of business and globalisation : IJBG
1
International journal of business excellence
1
International journal of business excellence : IJBEX
1
International journal of business governance and ethics : IJBGE
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of contemporary marketing science
1
Journal of marketing
1
Journal of organizational change management
1
Journal of personal selling & sales management
1
MIT sloan management review
1
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
1
Marktorientierte Unternehmensführung im Umbruch : Effizienz und Flexibilität als Herausforderungen des Marketing
1
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
South African journal of business management
1
Springer eBook Collection / Business and Economics
1
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Source
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ECONIS (ZBW)
84
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11
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
12
To be or not to be : a review of the (un)ethical salespeople literature
Anand, Amitabh
;
Bowen, Melanie
;
Rangarajan, Deva
- In:
The journal of business & industrial marketing
38
(
2023
)
9
,
pp. 1837-1851
Persistent link: https://www.econbiz.de/10014333358
Saved in:
13
The role of ethics in business-to-business marketing : an exploratory review and research agenda
Anand, Amitabh
;
Bowen, Melanie
;
Spivack, April J.
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 421-438
Persistent link: https://www.econbiz.de/10014455290
Saved in:
14
B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu
;
Jaakkola, Elina
;
Terho, Harri
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 74-87
Persistent link: https://www.econbiz.de/10014433603
Saved in:
15
The impact of business-to-business salespeople's social media use on value co-creation and cross/up-selling : the role of social capital
Itani, Omar S.
;
Badrinarayanan, Vishag
;
Rangarajan, Deva
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 683-717
Persistent link: https://www.econbiz.de/10014225997
Saved in:
16
Understanding sales enablement in complex B2B companies : uncovering similarities and differences in a cross-functional and multi-level case study
Lauzi, Fabian
;
Westphal, Jörg
;
Rangarajan, Deva
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 47-64
Persistent link: https://www.econbiz.de/10014227527
Saved in:
17
The direct effect of B2B sellers' skills on relative and absolute sales performance : a dual measurement approach
Rodríguez, Rocío
;
Høgevold, Nils M.
;
Otero-Neira, Carmen
- In:
Journal of organizational change management
36
(
2023
)
1
,
pp. 64-85
Persistent link: https://www.econbiz.de/10014280492
Saved in:
18
A nomological framework of antecedents and postcedents to satisfaction in purchase and sales business relationships
Guan, Jyh-Liang
;
Lee, Tzong-ru
;
Mostert, Pierre
; …
- In:
Journal of contemporary marketing science
6
(
2023
)
1
,
pp. 46-63
Persistent link: https://www.econbiz.de/10014301512
Saved in:
19
The role of trust and commitment as mediators between economic and non-economic satisfaction in sales manager B2B relationships
Ferro-Soto, Carlos
;
Padin, Carmen
;
Svensson, Göran
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 235-251
Persistent link: https://www.econbiz.de/10013539060
Saved in:
20
A sequential logic model between sales performance and salesperson satisfaction in B2B markets
Rodríguez, Rocío
;
Høgevold, Nils
;
Otero-Neira, Carmen
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 180-194
Persistent link: https://www.econbiz.de/10012797127
Saved in:
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