//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Backhaus, Klaus"
~person:"Behrens, Ronny"
~person:"Hofmaier, Richard"
~person:"Jacob, Frank"
~person:"Rollins, Minna"
~type_genre:"Fallstudie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Business-to-business marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
4
Business-to-business marketing
4
Deutschland
3
Germany
3
Industrial goods
3
Industriegüter
3
Investitionsgütermarketing
3
Lieferantenmanagement
3
Supplier relationship management
3
Theorie
3
Theory
3
Industrieprodukt
2
Marketing
2
Aerospace industry
1
Beschaffung
1
Betriebswirtschaftslehre
1
Beziehungsmarketing
1
Branche
1
Business economics
1
Consumer behaviour
1
Economic sector
1
Konsumentenverhalten
1
Luftfahrtindustrie
1
Marketing management
1
Marketingmanagement
1
Marketingstrategie
1
Military aircraft
1
Military contract
1
Militärauftrag
1
Militärluftfahrzeug
1
Negotiations
1
Preismanagement
1
Pricing strategy
1
Procurement
1
Relationship marketing
1
USA
1
United States
1
Verhandlungen
1
more ...
less ...
Type of publication
All
Book / Working Paper
3
Article
1
Type of publication (narrower categories)
All
Fallstudie
Article in journal
20
Aufsatz in Zeitschrift
20
Aufsatz im Buch
15
Book section
15
Aufsatzsammlung
9
Collection of articles of several authors
9
Sammelwerk
9
Graue Literatur
8
Non-commercial literature
8
Bibliografie enthalten
7
Bibliography included
7
Lehrbuch
7
Textbook
5
Case study
4
Arbeitspapier
3
Konferenzschrift
3
Working Paper
3
Festschrift
2
Handbook
2
Handbuch
2
Conference proceedings
1
Forschungsbericht
1
Hochschulschrift
1
Systematic review
1
Thesis
1
research-article
1
Übersichtsarbeit
1
more ...
less ...
Language
All
German
3
English
2
Author
All
Backhaus, Klaus
Behrens, Ronny
Hofmaier, Richard
Jacob, Frank
Rollins, Minna
Brennan, Ross
3
Canning, Louise
3
Kowalkowski, Christian
3
Mainela, Tuija
3
McDowell, Raymond
3
Ulkuniemi, Pauliina
3
Avery, Jill
2
Bertini, Marco
2
Henneberg, Stephan
2
Hutt, Michael D.
2
Kleinaltenkamp, Michael
2
Marshall, Roger
2
Mouzas, Stefanos
2
Plötner, Olaf
2
Steenburgh, Thomas J.
2
Tavassoli, Nader T.
2
Adhikari, Atanu
1
Ahlers, Michael
1
Ahlert, Dieter
1
Al-Kwifi, Sam O.
1
Alajoutsijärvi, Kimmo
1
Aldas-Manzano, Joaquin
1
Alfirevic, Niksa
1
Althaller, Jacqueline
1
Altshuler, Liliya
1
Barrett, John
1
Baumgartner, Günter
1
Benijts, Tim
1
Biesalski, Alexander
1
Blois, Keith J.
1
Blythe, Jim
1
Bock, Kurt
1
Bolton, Ruth N.
1
Borg, Susanne Wiatr
1
Boysen, Werner
1
Bozyazi, Esin
1
Braumann, Marlon
1
Braun, Gesine
1
more ...
less ...
Published in...
All
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
2
Field guide to case study research in business-to-business marketing and purchasing
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Deal-making negotiations by governments and major product suppliers : a case study of the US Department of Defense and Airbus versus Boeing
Kleinaltenkamp, Michael
;
Behrens, Ronny
;
Reh, Stefanie
- In:
Field guide to case study research in …
,
(pp. 1-11)
.
2014
Persistent link: https://www.econbiz.de/10011413639
Saved in:
2
Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
-
2007
-
8., vollst. neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003329921
Saved in:
3
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
4
Industriegütermarketing
Backhaus, Klaus
-
2003
-
7., erw. und überarb. Aufl.
Persistent link: https://www.econbiz.de/10001696569
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->