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~person:"Backhaus, Klaus"
~person:"Benkenstein, Martin"
~person:"Briggeman, Brian C."
~person:"Burke-Smalley, Lisa A."
~type_genre:"Article in journal"
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Evidence-based management education
Burke-Smalley, Lisa A.
- In:
Journal of management education : a publication of the …
38
(
2014
)
5
,
pp. 764-767
Persistent link: https://www.econbiz.de/10010418893
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2
Dienstleistungsmanagement und Dienstleistungsmarketing : Sammelrezension
Benkenstein, Martin
;
Holtz, Bettina
- In:
Die Betriebswirtschaft : DBW
71
(
2011
)
5
,
pp. 459-477
Persistent link: https://www.econbiz.de/10009308342
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3
Demand for multimedia in the classroom
Boyer, Tracy A.
;
Briggeman, Brian C.
;
Norwood, F. Bailey
- In:
Journal of agricultural and applied economics
41
(
2009
)
3
,
pp. 791-808
Persistent link: https://www.econbiz.de/10003927586
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4
Business-to-business marketing textbooks : a comparative review
Backhaus, Klaus
;
Mell, Bastian
;
Sabel, Tatjana
- In:
Journal of business-to-business marketing
14
(
2007
)
4
,
pp. 11-65
Persistent link: https://www.econbiz.de/10003583763
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