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~person:"Backhaus, Klaus"
~person:"Dallmer, Heinz"
~subject:"Direktmarketing"
~type_genre:"Collection of articles of several authors"
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Direktmarketing
Deutschland
4
Direct marketing
4
Germany
4
Theorie
3
Theory
3
24.06.1994
1
Beziehungsmanagement
1
Beziehungsmarketing
1
Communication
1
Datenverarbeitung
1
Kommunikation
1
Kundenbindung
1
Relationship marketing
1
Unternehmensgruppe Bertelsmann
1
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Collection of articles of several authors
Sammelwerk
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Handbook
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Handbuch
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Backhaus, Klaus
Dallmer, Heinz
Schwarz, Torsten
7
Kleinaltenkamp, Michael
6
Krafft, Manfred
4
Bliemel, Friedhelm
3
Mukherjee, Avinandan
3
Tomasitz-Möseneder, Gabriele
3
Belz, Christian
2
Hesse, Jürgen
2
Hitziger, Walter
2
Plinke, Wulff
2
Thieme, Jan
2
Weseloh, Martin
2
Aggett, Nils
1
Allenby, Greg
1
Allenby, Greg M.
1
Baxmann, Ulf G.
1
Bendixen, Ernst Otto
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Bequé, Artem
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Bose, Indranil
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Burmann, Christoph
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1
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Ernd, Wolfgang
1
Fassott, Georg
1
Fisher, Tom
1
Fließ, Sabine
1
Gerdes, Jürgen
1
Greff, Günter
1
Harridge-March, Sally
1
Hauser, William J.
1
Hein, Manfred
1
Herter, Michael
1
Hilke, Wolfgang
1
Holland, Heinrich
1
Jacob, Frank
1
Kaupp, Peter
1
Keillor, Bruce D.
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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ECONIS (ZBW)
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Das Handbuch direct marketing & more
Dallmer, Heinz
(
ed.
)
-
2002
-
8., völlig überarb. Aufl.
Persistent link: https://www.econbiz.de/10001679430
Saved in:
2
Handbuch Direct Marketing
Dallmer, Heinz
(
ed.
)
-
1997
-
7., völlig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10014010275
Saved in:
3
Beziehungsmarketing - neue Wege zur Kundenbindung : Dokumentation des Workshops vom 24. Juni 1994
Meffert, Heribert
(
contributor
);
Wagner, Helmut
(
contributor
)
-
1994
Persistent link: https://www.econbiz.de/10013330138
Saved in:
4
Innovationen im Direct Marketing : Medien im Wandel
Dallmer, Heinz
(
ed.
);
Ernd, Wolfgang
(
contributor
)
-
1989
Persistent link: https://www.econbiz.de/10014001791
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