Handbuch Direct Marketing
Heinz Dallmer (Herausgeber)
| Year of publication: |
1997 ; 7., völlig überarbeitete Auflage
|
|---|---|
| Other Persons: | Dallmer, Heinz (ed.) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Direktmarketing | Direct marketing | Theorie | Theory | Deutschland | Germany |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XI, 831 Seiten Illustrationen, Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook |
| Language: | German |
| Notes: | Literaturangaben Enth. 59 Beitr. Abweichender Titel: Handbuch Direct-Marketing |
| ISBN: | 3-409-36702-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014010275