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~person:"Backhaus, Klaus"
~person:"Diller, Hermann"
~person:"Hooley, Graham J."
~subject:"B-to-B-Marketing"
~subject:"Marketingstrategie"
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Subject
All
B-to-B-Marketing
Marketingstrategie
Marketing
80
Theorie
25
Theory
25
Deutschland
19
Germany
19
Marketingmanagement
13
Marketing management
9
Strategisches Management
8
Investitionsgütermarketing
7
Business-to-business marketing
6
Kongress
6
Lieferantenmanagement
6
Supplier relationship management
6
Aufsatzsammlung
5
Industrial goods
5
Industriegüter
5
Industrieprodukt
4
Wettbewerbsstrategie
4
Betriebswirtschaftslehre
3
Business economics
3
Business planning
3
Economics
3
Effizienz
3
Positionierung <Marketing>
3
Wörterbuch
3
Absatz
2
Business process management
2
Deutschland <Bundesrepublik>
2
Effizienzmessung
2
Environmental management
2
Erfolgsfaktor
2
Firm performance
2
Industriebetrieb
2
Management
2
Marktforschung
2
Mobile Telekommunikation
2
Prozessmanagement
2
Success factor
2
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Type of publication
All
Book / Working Paper
9
Type of publication (narrower categories)
All
Bibliografie enthalten
4
Bibliography included
4
Lehrbuch
4
Textbook
4
Case study
2
Fallstudie
2
Konferenzschrift
2
Collection of articles of several authors
1
Conference proceedings
1
Graue Literatur
1
Non-commercial literature
1
Sammelwerk
1
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Language
All
German
5
English
4
Author
All
Backhaus, Klaus
Diller, Hermann
Hooley, Graham J.
Di Benedetto, C. Anthony
6
Lindgreen, Adam
6
Schüller, Anne M.
6
Kotler, Philip
5
Meffert, Heribert
5
Piercy, Nigel
5
Schneider, Willy
5
Alexander, Ralph S.
4
Cross, James S.
4
Heinrich, Stephan
4
Hofmaier, Richard
4
Kleinaltenkamp, Michael
4
Tomczak, Torsten
4
Andersson, Per
3
Bruhn, Manfred
3
Chisnall, Peter M.
3
Dornis, Peter
3
Esch, Franz-Rudolf
3
Fahey, Liam
3
Fuchs, Gerhard
3
Föll, Kerstin
3
Hill, Richard M.
3
Hill, Ronald Paul
3
Hutt, Michael D.
3
Langan, Ryan
3
Lichtenthal, J. David
3
Lim, Weng Marc
3
Möller, K. E. Kristian
3
Rosenqvist, Christopher
3
Walker, Orville C.
3
Weiber, Rolf
3
Wilson, David T.
3
Alsem, Karel Jan
2
Andersen, Poul Houman
2
Bateson, John E. G.
2
Behrens, Ursula
2
Bernhardt, Peter
2
Binet, Les
2
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Institution
All
German American Conference on Industrial Marketing <1984, Mainz>
1
Wissenschaftliche Gesellschaft für Innovatives Marketing
1
Published in...
All
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
4
Marketingforschung aktuell
1
Source
All
ECONIS (ZBW)
6
USB Cologne (EcoSocSci)
3
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1
Marketing strategy and competitive positioning
Hooley, Graham J.
;
Piercy, Nigel
;
Nicoulaud, Brigitte
-
2012
-
5. ed.
Persistent link: https://www.econbiz.de/10009284361
Saved in:
2
Marketing strategy and competitive positioning
Hooley, Graham J.
;
Piercy, Nigel
;
Nicoulaud, Brigitte
-
2008
-
4. ed.
Persistent link: https://www.econbiz.de/10004896803
Saved in:
3
Innovatives Industriegütermarketing
Diller, Hermann
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003667869
Saved in:
4
Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
-
2007
-
8., vollst. neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003329921
Saved in:
5
Marketing strategy and competitive positioning
Hooley, Graham J.
;
Saunders, John A.
;
Piercy, Nigel
-
2004
-
3. ed.
Persistent link: https://www.econbiz.de/10004790976
Saved in:
6
Industriegütermarketing
Backhaus, Klaus
-
2003
-
7., erw. und überarb. Aufl.
Persistent link: https://www.econbiz.de/10001696569
Saved in:
7
Industriegütermarketing
Backhaus, Klaus
-
1999
-
6., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001419642
Saved in:
8
Industriegütermarketing
Backhaus, Klaus
-
1997
-
5., erw. und überarb. Aufl.
Persistent link: https://www.econbiz.de/10000628096
Saved in:
9
Industrial marketing : a German-American perspective ; with 29 tables
Wilson, David T.
;
Albers, S.
-
1986
Persistent link: https://www.econbiz.de/10000071588
Saved in:
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