Marketing strategy and competitive positioning
Graham J. Hooley ; Nigel F. Piercy ; Brigitte Nicoulaud
| Year of publication: |
2012 ; 5. ed.
|
|---|---|
| Authors: | Hooley, Graham J. ; Piercy, Nigel ; Nicoulaud, Brigitte |
| Publisher: |
Harlow [u.a.] : Financial Times Prentice Hall |
| Subject: | Marketing | Business planning | Marketingstrategie | Wettbewerbsstrategie | Positionierung <Marketing> |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 578 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-273-74093-3 |
| Source: |
Persistent link: https://www.econbiz.de/10009284361