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~person:"Backhaus, Klaus"
~person:"Diller, Hermann"
~person:"Jabbar, Mohammad A."
~person:"Koster, John"
~type_genre:"Reference book"
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Internationales Marketing-Lexikon
Waarts, Eric
;
Koster, John
;
Lamperjee, Nicolas
;
Peelen, Ed
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Deutscher Marketing-Verband
-
1998
Persistent link: https://www.econbiz.de/10000986340
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Vahlens großes Marketinglexikon
Diller, Hermann
(
ed.
)
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1992
Persistent link: https://www.econbiz.de/10000088512
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