Vahlens großes Marketinglexikon
hrsg. von Hermann Diller
| Alternative title: | Großes Marketinglexikon |
|---|---|
| Year of publication: |
1992
|
| Other Persons: | Diller, Hermann (ed.) |
| Publisher: |
München : Vahlen München : Beck [u.a.] |
| Subject: | Marketing | Theorie | Theory | Deutschland | Germany |
| Description of contents: | Table of Contents [external.dandelon.com] ; Description [bsz-bw.de] |
| Extent: | XV, 1356 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Enzyklopädie ; Wörterbuch ; Nachschlagewerk ; Reference book |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 3-8006-1571-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000088512