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~person:"Backhaus, Klaus"
~person:"Eckert, Werner"
~subject:"Marketing"
~type_genre:"Bibliography included"
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Industriegütermarketing
Backhaus, Klaus
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2003
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7., erw. und überarb. Aufl.
Persistent link: https://www.econbiz.de/10001696569
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Marktforschung : methodische Grundlagen und praktische Anwendung
Berekoven, Ludwig
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2001
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9., überarb. Aufl.
Persistent link: https://www.econbiz.de/10014010767
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