Marktforschung : methodische Grundlagen und praktische Anwendung
Ludwig Berekoven; Werner Eckert; Peter Ellenrieder
| Year of publication: |
2001 ; 9., überarb. Aufl.
|
|---|---|
| Authors: | Berekoven, Ludwig |
| Other Persons: | Eckert, Werner (contributor) ; Ellenrieder, Peter (contributor) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marktforschung | Market research | Theorie | Theory | Deutschland | Germany | Betriebswirtschaftslehre | Business economics | Produktpolitik | Marketing | Kundengruppenmanagement | Produktpositionierung |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Table of Contents [gbv.de] |
| Extent: | 449 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Statistik ; Bibliografie enthalten ; Bibliography included ; Textbook ; Fallstudie ; Case study |
| Language: | German |
| Notes: | Literaturverz. Literaturverz. S. 429 - 439 kart. : ca. DM 89.00 |
| ISBN: | 3-409-36990-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014010767