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~person:"Backhaus, Klaus"
~person:"Fischer, Andreas"
~person:"Hofmaier, Richard"
~person:"Jacob, Frank"
~person:"Krämer, Andreas"
~person:"Rollins, Minna"
~person:"Zimmerman, Alan S."
~subject:"Marketingmanagement"
~subject:"Pricing strategy"
~type_genre:"Fallstudie"
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Preiskommunikation : strategische Herausforderungen und innovative Anwendungsfelder
Kalka, Regine
(
ed.
);
Krämer, Andreas
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012107164
Saved in:
2
Mehrstufiges Marketing in Wertschöpfungsketten : Einfluss und Auswirkungen in der Verpackungsindustrie
Fischer, Andreas
-
2014
Persistent link: https://www.econbiz.de/10010529058
Saved in:
3
Business
to
business
marketing
management : a global perspective
Zimmerman, Alan S.
;
Blythe, Jim
-
2013
-
2. ed.
Persistent link: https://www.econbiz.de/10009732365
Saved in:
4
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
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