Business to business marketing management : a global perspective
Alan Zimmerman and Jim Blythe
| Year of publication: |
2013 ; 2. ed.
|
|---|---|
| Authors: | Zimmerman, Alan S. ; Blythe, Jim |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Theorie | Theory | Business-to-Business-Marketing | Marketingmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXIV, 498 S. graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Includes bibliographical references and index Blythe's name appears first in the earlier edition Introduction to business to business marketingHow business organisations buy -- Strategic planning for global business markets -- Ethical considerations for business marketers -- Market research -- Segmentation, targeting and positioning -- Market entry tactics -- Product strategy and product development -- Services for business markets -- Pricing -- Supply chain management -- Managing distribution channels -- Business to business marketing communications -- Customer relationships and key account management -- Sales promotion, exhibitions and trade fairs -- Corporate reputation management -- Marketing planning, implementation and control -- Organising for maximum effectiveness -- The future of business marketing. Introduction to business to business marketing -- How business organisations buy -- Strategic planning for global business markets -- Ethical considerations for business marketers -- Market research -- Segmentation, targeting and positioning -- Market entry tactics -- Product strategy and product development -- Services for business markets -- Pricing -- Supply chain management -- Managing distribution channels -- Business to business marketing communications -- Customer relationships and key account management -- Sales promotion, exhibitions and trade fairs -- Corporate reputation management -- Marketing planning, implementation and control -- Organising for maximum effectiveness -- The future of business marketing. |
| ISBN: | 978-0-415-53702-5 ; 978-0-415-53703-2 ; 0-415-53702-9 ; 0-415-53703-7 ; 978-0-203-06758-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009732365