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~person:"Backhaus, Klaus"
~person:"Fischer, Andreas"
~person:"Hofmaier, Richard"
~person:"Jacob, Frank"
~person:"Rollins, Minna"
~person:"Zimmerman, Alan S."
~subject:"Business-to-business marketing"
~subject:"Marketingmanagement"
~subject:"Pricing strategy"
~type_genre:"Collection of articles of several authors"
~type_genre:"Fallstudie"
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Search: subject:"Business-to-business marketing"
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Business-to-business marketing
Marketingmanagement
Pricing strategy
B-to-B-Marketing
13
Investitionsgütermarketing
6
Deutschland
5
Germany
5
Lieferantenmanagement
5
Marketing
5
Supplier relationship management
5
Theorie
5
Theory
5
Marketing management
4
Business-to-Business-Marketing
3
Industrial goods
3
Industriegüter
3
Beschaffung
2
Betriebliche Wertschöpfung
2
Beziehungsmarketing
2
Bundling strategy
2
High technology
2
Hochtechnologie
2
Industrieprodukt
2
Kundenorientierung
2
Leistungsbündel
2
Procurement
2
Relationship marketing
2
Spitzentechnologie
2
Value creation
2
00.09.1995
1
Aufsatzsammlung
1
Betriebswirtschaftslehre
1
Branche
1
Business economics
1
Business organization
1
Business process management
1
Capital goods industry
1
Competitive strategy
1
Consumer behaviour
1
Customer integration
1
Dienstleistungsmanagement
1
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Online availability
All
Free
1
Undetermined
1
Type of publication
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Book / Working Paper
13
Type of publication (narrower categories)
All
Collection of articles of several authors
Fallstudie
Article in journal
21
Aufsatz in Zeitschrift
21
Aufsatz im Buch
14
Book section
14
Lehrbuch
10
Aufsatzsammlung
9
Sammelwerk
9
Graue Literatur
8
Non-commercial literature
8
Textbook
8
Bibliografie enthalten
7
Bibliography included
7
Case study
5
Arbeitspapier
3
Konferenzschrift
3
Working Paper
3
Festschrift
2
Handbook
2
Handbuch
2
Hochschulschrift
2
Thesis
2
Conference proceedings
1
Forschungsbericht
1
Systematic review
1
Übersichtsarbeit
1
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Language
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German
11
English
5
Author
All
Backhaus, Klaus
Fischer, Andreas
Hofmaier, Richard
Jacob, Frank
Rollins, Minna
Zimmerman, Alan S.
Kleinaltenkamp, Michael
17
Plinke, Wulff
7
Ellis, Nick
6
Pressey, Andrew
5
Tadajewski, Mark
5
Brennan, Ross
3
Canning, Louise
3
Geiger, Ingmar
3
Henneberg, Stephan
3
Hinterhuber, Andreas
3
Kowalkowski, Christian
3
Mainela, Tuija
3
McDowell, Raymond
3
Ndubisi, Nelson Oly
3
Pepels, Werner
3
Ulkuniemi, Pauliina
3
Weiber, Rolf
3
Adhikari, Atanu
2
Andersson, Per
2
Avery, Jill
2
Baaken, Thomas
2
Baumgarth, Carsten
2
Bertini, Marco
2
Ehret, Michael
2
Fließ, Sabine
2
Hutt, Michael D.
2
Kindström, Daniel
2
Lilien, Gary L.
2
Lindgreen, Adam
2
Marshall, Roger
2
Meffert, Heribert
2
Mouzas, Stefanos
2
Sheth, Jagdish N.
2
Steenburgh, Thomas J.
2
Tavassoli, Nader T.
2
Voeth, Markus
2
Abrell, Thomas
1
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Institution
All
Springer Gabler <Firma>
1
Published in...
All
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
2
Die Betriebswirtschaft : DBW
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Source
All
ECONIS (ZBW)
13
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date (oldest first)
1
Mehrstufiges Marketing in Wertschöpfungsketten : Einfluss und Auswirkungen in der Verpackungsindustrie
Fischer, Andreas
-
2014
Persistent link: https://www.econbiz.de/10010529058
Saved in:
2
Kundenintegration und Leistungslehre : integrative Wertschöpfung in Dienstleistungen, Solutions und Entrepreneurship
Fließ, Sabine
(
ed.
);
Haase, Michaela
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10010506440
Saved in:
3
Handbuch
Business-to-Business-Marketing
: Grundlagen, Geschäftsmodelle, Instrumente des Industriegütermarketing
Backhaus, Klaus
(
ed.
);
Voeth, Markus
(
ed.
)
-
2015
-
2., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10014009730
Saved in:
4
Business
to
business
marketing
management : a global perspective
Zimmerman, Alan S.
;
Blythe, Jim
-
2013
-
2. ed.
Persistent link: https://www.econbiz.de/10009732365
Saved in:
5
Themenheft:
Business-to-Business
Marketing
Backhaus, Klaus
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009382937
Saved in:
6
Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
Saved in:
7
Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
-
2007
-
8., vollst. neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003329921
Saved in:
8
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
9
Industriegütermarketing
Backhaus, Klaus
-
2003
-
7., erw. und überarb. Aufl.
Persistent link: https://www.econbiz.de/10001696569
Saved in:
10
Customer Integration : von der Kundenorientierung zur Kundenintegration
Kleinaltenkamp, Michael
(
ed.
);
Fließ, Sabine
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000584004
Saved in:
1
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