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~person:"Backhaus, Klaus"
~person:"Grewal, Dhruv"
~person:"Huber, Frank"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
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Subject
All
B-to-B-Marketing
Konsumentenverhalten
Consumer behaviour
128
Theorie
126
Theory
126
Marketing
125
Deutschland
117
Germany
114
Beziehungsmarketing
113
Relationship marketing
112
Marktforschung
88
Market research
82
Marketingmanagement
77
Marketing management
68
Brand management
60
Markenführung
60
Marketingtheorie
51
Business-to-business marketing
47
Marketing theory
47
Markenpolitik
35
Markenimage
34
Investitionsgütermarketing
33
Einzelhandel
31
Retail trade
31
Online-Marketing
28
Brand image
27
India
27
Indien
27
Lieferantenmanagement
27
Supplier relationship management
27
Customer satisfaction
26
Kundenzufriedenheit
26
Conjoint analysis
24
Conjoint-Analyse
24
Internationales Marketing
23
Internet marketing
23
Markenartikel
21
Werbewirkung
21
Advertising effects
20
Brand
20
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Online availability
All
Undetermined
53
Free
3
Type of publication
All
Article
112
Book / Working Paper
61
Type of publication (narrower categories)
All
Article in journal
95
Aufsatz in Zeitschrift
95
Aufsatz im Buch
20
Book section
20
Graue Literatur
20
Non-commercial literature
20
Collection of articles of several authors
7
Lehrbuch
7
Sammelwerk
7
Arbeitspapier
6
Bibliografie enthalten
6
Bibliography included
6
Case study
6
Fallstudie
6
Working Paper
6
Textbook
5
Aufsatzsammlung
4
Handbook
2
Handbuch
2
Reprint
2
Company information
1
Festschrift
1
Firmeninformation
1
Forschungsbericht
1
Hochschulschrift
1
Konferenzschrift
1
Systematic review
1
Übersichtsarbeit
1
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Language
All
English
104
German
71
Author
All
Backhaus, Klaus
Grewal, Dhruv
Huber, Frank
Khare, Arpita
Malhotra, Naresh K.
Han, Heesup
70
Kleinaltenkamp, Michael
54
Mattila, Anna S.
52
Wiedmann, Klaus-Peter
52
Loureiro, Sandra Maria Correia
48
Herrmann, Andreas
46
Hollebeek, Linda D.
44
Homburg, Christian
44
Kumar, V.
44
Bauer, Hans H.
43
Phau, Ian
42
Verhoef, Peter C.
41
Bang, Nguyen
36
Dwivedi, Yogesh Kumar
36
Gierl, Heribert
36
Ko, Eunju
35
Usman, Osly
34
Walsh, Gianfranco
34
Vrontis, Demetris
33
Bagozzi, Richard P.
32
Pelsmacker, Patrick de
32
Cova, Bernard
31
Melewar, T. C.
31
Romaniuk, Jenni
31
Swoboda, Bernhard
31
Sharma, Piyush
30
Balaji, M. S.
28
Rajagopal
28
Sheth, Jagdish N.
28
Chintagunta, Pradeep K.
27
Dawes, John
27
Dens, Nathalie
27
Filieri, Raffaele
27
Paul, Justin
27
Sarkar, Abhigyan
27
Schramm-Klein, Hanna
27
Sreejesh, S.
27
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Institution
All
Center of Market Oriented Product and Production Management
2
German American Conference on Industrial Marketing <1984, Mainz>
1
Johannes Gutenberg-Universität Mainz
1
Josef Eul Verlag GmbH
1
Springer Fachmedien Wiesbaden
1
Springer Gabler <Firma>
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
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Published in...
All
Journal of retailing
10
Journal of the Academy of Marketing Science
8
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
8
Psychology & marketing
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Reihe: Marketing : MAR
6
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
Journal of business research : JBR
5
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
5
Journal of business-to-business marketing
4
Review of marketing research
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
SpringerLink / Bücher
4
Gabler Edition Wissenschaft
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of international consumer marketing
3
Journal of marketing
3
Die Betriebswirtschaft : DBW
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
Research and the development of pedagogical materials : working papers
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
AMS review : official publication of the Academy of Marketing Science
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Customer relationship management in electronic markets
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Electronic markets : the international journal on networked business
1
Emerald insight
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Entwicklungen des Investitionsgütermarketing
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
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Source
All
ECONIS (ZBW)
173
Showing
1
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10
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173
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1
You've lost that learning feeling : drivers and drawbacks of channel partner disengagement with sales training
Satornino, Cinthia B.
;
Pelser, Jan
;
Wetzels, Martin
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 258-276
Persistent link: https://www.econbiz.de/10014433589
Saved in:
2
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
3
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
4
The role of shopping values and consumer attitudes toward mall events
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10013549988
Saved in:
5
Face forward: how employees' digital presence on service websites affects customer perceptions of website and employee service quality
Herhausen, Dennis
;
Emrich, Oliver
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 917-936
Persistent link: https://www.econbiz.de/10012271989
Saved in:
6
Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
Saved in:
7
An integrated model for predicting consumer's intention to write online reviews
Dixit, Saumya
;
Badgaiyan, Anant Jyoti
;
Khare, Arpita
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 112-120
Persistent link: https://www.econbiz.de/10011980807
Saved in:
8
You paid what!? : understanding price-related word-of-mouth and price perception among opinion leaders and innovators
Schneider, Sebastian
;
Huber, Frank
- In:
Journal of revenue and pricing management
21
(
2022
)
1
,
pp. 64-80
Persistent link: https://www.econbiz.de/10013163740
Saved in:
9
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
10
Understanding the long-term implications of retailer returns in business-to-business relationships
Beitelspacher, Lauren Skinner
;
Baker, Thomas L.
;
Rapp, Adam
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 252-272
Persistent link: https://www.econbiz.de/10011844791
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