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~person:"Backhaus, Klaus"
~person:"Grewal, Dhruv"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Pelsmacker, Patrick de"
~subject:"Advertising effects"
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
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Advertising effects
B-to-B-Marketing
Konsumentenverhalten
Consumer behaviour
115
Marketing
87
Marketingmanagement
74
Marktforschung
71
Theorie
67
Theory
67
Market research
66
Marketing management
66
Relationship marketing
62
Beziehungsmarketing
60
Business-to-business marketing
45
Marketingtheorie
43
Deutschland
42
Marketing theory
41
Brand management
40
Germany
40
Markenführung
40
Online-Marketing
39
Internet marketing
36
Werbewirkung
34
Investitionsgütermarketing
33
Einzelhandel
30
Retail trade
30
India
29
Indien
28
Internationales Marketing
27
Lieferantenmanagement
27
Supplier relationship management
27
International marketing
26
Brand image
23
Markenimage
23
Werbung
22
Advertising
21
Social Web
19
Social web
19
USA
19
Service quality
18
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Undetermined
62
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2
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Article
137
Book / Working Paper
35
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Article in journal
118
Aufsatz in Zeitschrift
118
Aufsatz im Buch
22
Book section
22
Graue Literatur
8
Non-commercial literature
8
Lehrbuch
7
Bibliografie enthalten
6
Bibliography included
6
Collection of articles of several authors
6
Sammelwerk
6
Textbook
5
Aufsatzsammlung
3
Case study
3
Fallstudie
3
Arbeitspapier
2
Conference paper
2
Handbook
2
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2
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2
Reprint
2
Working Paper
2
Festschrift
1
Forschungsbericht
1
Hochschulschrift
1
Systematic review
1
Übersichtsarbeit
1
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Language
All
English
141
German
33
Author
All
Backhaus, Klaus
Grewal, Dhruv
Khare, Arpita
Malhotra, Naresh K.
Pelsmacker, Patrick de
Han, Heesup
70
Bauer, Hans H.
61
Huber, Frank
55
Kleinaltenkamp, Michael
54
Wiedmann, Klaus-Peter
53
Mattila, Anna S.
52
Loureiro, Sandra Maria Correia
49
Herrmann, Andreas
47
Gierl, Heribert
46
Hollebeek, Linda D.
46
Homburg, Christian
45
Kumar, V.
44
Phau, Ian
44
Verhoef, Peter C.
43
Dwivedi, Yogesh Kumar
38
Bang, Nguyen
36
Esch, Franz-Rudolf
36
Ko, Eunju
36
Romaniuk, Jenni
36
Walsh, Gianfranco
36
Chintagunta, Pradeep K.
34
Dens, Nathalie
34
Usman, Osly
34
Vrontis, Demetris
33
Bagozzi, Richard P.
32
Melewar, T. C.
32
Cova, Bernard
31
Swoboda, Bernhard
31
Sharma, Piyush
30
Balaji, M. S.
29
Septianto, Felix
29
Sheth, Jagdish N.
29
Woodside, Arch G.
29
Paul, Justin
28
Pauwels, Koen
28
Rajagopal
28
Schramm-Klein, Hanna
28
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Institution
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German American Conference on Industrial Marketing <1984, Mainz>
1
Springer Gabler <Firma>
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
Published in...
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Journal of retailing
10
Journal of the Academy of Marketing Science
8
International journal of advertising : the quarterly review of marketing communications
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Journal of business research : JBR
6
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
Journal of business-to-business marketing
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Psychology & marketing
4
Review of marketing research
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of electronic commerce research : JECR
3
Journal of international consumer marketing
3
Journal of marketing
3
SpringerLink / Bücher
3
The journal of brand management : an international journal
3
Die Betriebswirtschaft : DBW
2
International journal of advertising : the review of marketing communications
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing research
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Research and the development of pedagogical materials : working papers
2
AMS review : official publication of the Academy of Marketing Science
1
Advertising worldwide : advertising conditions in selected countries
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Customer relationship management in electronic markets
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Electronic commerce research
1
Electronic markets : the international journal on networked business
1
Emerald insight
1
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Source
All
ECONIS (ZBW)
172
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1
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172
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1
You've lost that learning feeling : drivers and drawbacks of channel partner disengagement with sales training
Satornino, Cinthia B.
;
Pelser, Jan
;
Wetzels, Martin
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 258-276
Persistent link: https://www.econbiz.de/10014433589
Saved in:
2
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
3
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
4
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
5
The role of shopping values and consumer attitudes toward mall events
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10013549988
Saved in:
6
How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
7
Face forward: how employees' digital presence on service websites affects customer perceptions of website and employee service quality
Herhausen, Dennis
;
Emrich, Oliver
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 917-936
Persistent link: https://www.econbiz.de/10012271989
Saved in:
8
Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
Saved in:
9
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
10
An integrated model for predicting consumer's intention to write online reviews
Dixit, Saumya
;
Badgaiyan, Anant Jyoti
;
Khare, Arpita
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 112-120
Persistent link: https://www.econbiz.de/10011980807
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