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~person:"Backhaus, Klaus"
~person:"Grewal, Dhruv"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Pelsmacker, Patrick de"
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
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Subject
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B-to-B-Marketing
Konsumentenverhalten
Consumer behaviour
114
Marketing
86
Marketingmanagement
74
Marktforschung
71
Theorie
67
Theory
67
Market research
65
Marketing management
65
Relationship marketing
61
Beziehungsmarketing
60
Business-to-business marketing
44
Marketingtheorie
43
Deutschland
42
Marketing theory
41
Germany
40
Brand management
39
Markenführung
39
Online-Marketing
38
Internet marketing
35
Advertising effects
34
Werbewirkung
34
Investitionsgütermarketing
33
Einzelhandel
30
Retail trade
30
India
28
Indien
28
Internationales Marketing
27
Lieferantenmanagement
27
Supplier relationship management
27
Brand image
23
Markenimage
23
Werbung
22
Advertising
21
International marketing
20
USA
19
Social Web
18
Social web
18
United States
18
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Undetermined
56
Free
2
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Article
123
Book / Working Paper
33
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Article in journal
110
Aufsatz in Zeitschrift
110
Aufsatz im Buch
16
Book section
16
Graue Literatur
8
Non-commercial literature
8
Lehrbuch
7
Bibliografie enthalten
6
Bibliography included
6
Collection of articles of several authors
6
Sammelwerk
6
Textbook
5
Aufsatzsammlung
3
Case study
3
Fallstudie
3
Arbeitspapier
2
Conference paper
2
Handbook
2
Handbuch
2
Konferenzbeitrag
2
Reprint
2
Working Paper
2
Festschrift
1
Forschungsbericht
1
Hochschulschrift
1
Konferenzschrift
1
Systematic review
1
Übersichtsarbeit
1
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Language
All
English
126
German
32
Author
All
Backhaus, Klaus
Grewal, Dhruv
Khare, Arpita
Malhotra, Naresh K.
Pelsmacker, Patrick de
Han, Heesup
70
Kleinaltenkamp, Michael
54
Wiedmann, Klaus-Peter
52
Mattila, Anna S.
49
Huber, Frank
48
Loureiro, Sandra Maria Correia
47
Herrmann, Andreas
46
Homburg, Christian
44
Bauer, Hans H.
43
Kumar, V.
43
Phau, Ian
42
Verhoef, Peter C.
41
Hollebeek, Linda D.
40
Bang, Nguyen
36
Gierl, Heribert
36
Dwivedi, Yogesh Kumar
35
Ko, Eunju
35
Usman, Osly
34
Walsh, Gianfranco
34
Bagozzi, Richard P.
32
Vrontis, Demetris
32
Cova, Bernard
31
Melewar, T. C.
31
Swoboda, Bernhard
31
Romaniuk, Jenni
30
Sharma, Piyush
30
Balaji, M. S.
28
Rajagopal
28
Sheth, Jagdish N.
28
Chintagunta, Pradeep K.
27
Paul, Justin
27
Sarkar, Abhigyan
27
Woodside, Arch G.
27
Dawes, John
26
Foxall, Gordon R.
26
Klaus, Philipp
26
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Institution
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German American Conference on Industrial Marketing <1984, Mainz>
1
Springer Gabler <Firma>
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
Published in...
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Journal of retailing
10
Journal of the Academy of Marketing Science
8
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Journal of business research : JBR
6
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of business-to-business marketing
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Psychology & marketing
4
Review of marketing research
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of electronic commerce research : JECR
3
Journal of international consumer marketing
3
Journal of marketing
3
The journal of brand management : an international journal
3
Die Betriebswirtschaft : DBW
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing research
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
Research and the development of pedagogical materials : working papers
2
AMS review : official publication of the Academy of Marketing Science
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Customer relationship management in electronic markets
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Electronic commerce research
1
Electronic markets : the international journal on networked business
1
Emerald insight
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Entwicklungen des Investitionsgütermarketing
1
Fundamentals of marketing research ; Vol. 3
1
Handbook of research on customer engagement
1
International journal of Indian culture and business management
1
International journal of advertising : the review of marketing communications
1
International journal of business and emerging markets : IJBEM
1
International journal of electronic commerce : IJEC
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
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ECONIS (ZBW)
156
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156
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1
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
2
You've lost that learning feeling : drivers and drawbacks of channel partner disengagement with sales training
Satornino, Cinthia B.
;
Pelser, Jan
;
Wetzels, Martin
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 258-276
Persistent link: https://www.econbiz.de/10014433589
Saved in:
3
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
4
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
5
The role of shopping values and consumer attitudes toward mall events
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10013549988
Saved in:
6
How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
7
Face forward: how employees' digital presence on service websites affects customer perceptions of website and employee service quality
Herhausen, Dennis
;
Emrich, Oliver
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 917-936
Persistent link: https://www.econbiz.de/10012271989
Saved in:
8
Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
Saved in:
9
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
10
An integrated model for predicting consumer's intention to write online reviews
Dixit, Saumya
;
Badgaiyan, Anant Jyoti
;
Khare, Arpita
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 112-120
Persistent link: https://www.econbiz.de/10011980807
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