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~person:"Backhaus, Klaus"
~person:"Grewal, Dhruv"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Snehota, Ivan"
~subject:"B-to-B-Marketing"
~type_genre:"Textbook"
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B-to-B-Marketing
Marketing
16
Theorie
14
Theory
14
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Marktforschung
11
Marketingmanagement
9
Marketing management
7
Deutschland
6
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Investitionsgütermarketing
6
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6
Betriebswirtschaftslehre
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International marketing
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Internationaler Markteintritt
5
Internationales Marketing
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Industrial goods
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Industriegüter
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Industrieprodukt
4
Lieferantenmanagement
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Marketingstrategie
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Supplier relationship management
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Marketingtheorie
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United States
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Beziehungsmarketing
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Branchenentwicklung
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7
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6
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6
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Non-commercial literature
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German
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Backhaus, Klaus
Grewal, Dhruv
Khare, Arpita
Malhotra, Naresh K.
Snehota, Ivan
Kleinaltenkamp, Michael
9
Pförtsch, Waldemar A.
4
Brennan, Ross
3
Canning, Louise
3
Godefroid, Peter
3
McDowell, Raymond
3
Plinke, Wulff
3
Blythe, Jim
2
Hüttner, Manfred
2
Schwarting, Ulf
2
Voeth, Markus
2
Weiber, Rolf
2
Zimmerman, Alan S.
2
Ahsen, Anette von
1
Anderson, James C.
1
Andersson, Per
1
Axelsson, Björn
1
Barsch, Thomas
1
Boone, Louis E.
1
Bott, Dietrich
1
Doppler, Susanne
1
Eckardt, Gordon H.
1
Ellis, Nick
1
Geiger, Ingmar
1
Giglierano, Joseph J.
1
Hayes, H. Michael
1
Hiemeyer, Wolf-Dieter
1
Hutt, Michael D.
1
Ivanova-Gongne, Maria
1
Jenster, Per V.
1
Koporcic, Nikolina
1
Kreutzer, Ralf T.
1
Kuhn, Marc
1
Kurtz, David L.
1
Lowe, David
1
MacDowell, Raymond C.
1
Meyer, Burkhard L.
1
Narayandas, Das
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
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ECONIS (ZBW)
5
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Industriegütermarketing : Grundlagen des Business-to-Business-Marketings
Backhaus, Klaus
;
Voeth, Markus
-
2014
-
10., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10010420099
Saved in:
2
Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
-
2007
-
8., vollst. neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003329921
Saved in:
3
Industriegütermarketing
Backhaus, Klaus
-
2003
-
7., erw. und überarb. Aufl.
Persistent link: https://www.econbiz.de/10001696569
Saved in:
4
Industriegütermarketing
Backhaus, Klaus
-
1999
-
6., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001419642
Saved in:
5
Industriegütermarketing
Backhaus, Klaus
-
1997
-
5., erw. und überarb. Aufl.
Persistent link: https://www.econbiz.de/10000628096
Saved in:
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