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~person:"Backhaus, Klaus"
~person:"Grewal, Dhruv"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Snehota, Ivan"
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Search: subject:"Marketing"
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Subject
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Marketing
84
Consumer behaviour
83
Konsumentenverhalten
82
Marktforschung
66
Relationship marketing
66
Theorie
66
Theory
66
Beziehungsmarketing
64
Market research
61
Marketingmanagement
61
B-to-B-Marketing
55
Business-to-business marketing
55
Marketing management
53
Lieferantenmanagement
43
Marketingtheorie
43
Supplier relationship management
43
Deutschland
42
Marketing theory
41
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40
Investitionsgütermarketing
34
Einzelhandel
30
Retail trade
30
India
28
Indien
27
Internationales Marketing
26
International marketing
24
Online-Marketing
22
Internet marketing
19
Brand management
18
Markenführung
18
USA
18
Service quality
17
United States
17
Dienstleistungsqualität
16
Business network
15
Customer satisfaction
15
Kundenzufriedenheit
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Article in journal
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7
research-article
7
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5
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5
review-article
5
Arbeitspapier
4
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3
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3
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3
Multi-volume publication
3
Sammlung
3
conceptual-paper
3
CD-ROM, DVD
2
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2
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2
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2
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2
Advisory report
1
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English
280
German
136
Undetermined
7
Author
All
Backhaus, Klaus
Grewal, Dhruv
Khare, Arpita
Malhotra, Naresh K.
Snehota, Ivan
Bruhn, Manfred
441
Meffert, Heribert
389
Kotler, Philip
310
Homburg, Christian
303
Pepels, Werner
243
Bauer, Hans H.
214
Huber, Frank
208
Wiedmann, Klaus-Peter
197
Esch, Franz-Rudolf
194
Burmann, Christoph
180
Belz, Christian
164
Kumar, V.
164
Sheth, Jagdish N.
157
Tomczak, Torsten
156
Herrmann, Andreas
155
Ahlert, Dieter
152
Kleinaltenkamp, Michael
152
Tadajewski, Mark
143
Fritz, Wolfgang
141
Kreutzer, Ralf T.
126
Nufer, Gerd
124
Baumgarth, Carsten
122
Svensson, Göran
122
Vrontis, Demetris
119
Spiller, Achim
109
Verhoef, Peter C.
109
Grönroos, Christian
108
Albers, Sönke
107
Kirchgeorg, Manfred
106
Diller, Hermann
105
Krafft, Manfred
103
Melewar, T. C.
103
Brown, Stephen
100
Han, Heesup
99
Swoboda, Bernhard
99
Kitchen, Philip J.
98
Zentes, Joachim
97
Irwin, Scott H.
96
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Institution
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American Marketing Association
3
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
German American Conference on Industrial Marketing <1984, Mainz>
2
Winter Educators' Conference <1998, Austin, Tex.>
2
Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Münsteraner Führungsgespräch <35, 1998, Münster (Westf)>
1
Münsteraner Führungsgespräch <40, 2001, Münster (Westf)>
1
Münsteraner Marketing-Symposium <6, 2007, Münster (Westf)>
1
Springer Gabler <Firma>
1
Summer Educators' Conference <2006, Chicago, Ill.>
1
Verband der Hochschullehrer für Betriebswirtschaft / Wissenschaftliche Kommission für Marketing
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
Westfälische Wilhelms-Universität Münster / Institut für Verkehrswissenschaft
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung / Führungsgespräch <68., 2015, Leipzig>
1
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Published in...
All
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
24
Review of marketing research
18
Industrial marketing management : the international journal for industrial and high-tech firms
17
Journal of retailing
16
Journal of the Academy of Marketing Science
13
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
10
Legends in marketing
10
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
10
International Marketing Review
8
Journal of business research : JBR
7
SAGE library in marketing
7
SpringerLink / Bücher
7
Journal of business-to-business marketing
5
Journal of international consumer marketing
5
Journal of marketing
5
Psychology & marketing
5
Journal of marketing education : JME
4
Marketing intelligence & planning
4
Review of Marketing Research Ser.
4
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
Emerald insight
3
Fundamentals of marketing research ; Vol. 1
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing research : JMR
3
Journal of retailing and consumer services
3
MSI reports : working paper series
3
Projektberichte aus dem Betriebswirtschaftlichen Institut für Anlagen und Systemtechnologien
3
Die Betriebswirtschaft : DBW
2
Fundamentals of marketing research ; Vol. 6
2
International journal of Indian culture and business management
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Internetökonomie
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing research
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of service research : JSR
2
Management Decision
2
Management decision : MD
2
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Source
All
ECONIS (ZBW)
351
USB Cologne (EcoSocSci)
48
Other ZBW resources
16
BASE
2
EconStor
1
RePEc
1
Showing
1
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10
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419
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1
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
2
The future of digital technologies in
marketing
: a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
3
Digital
marketing
communication in global marketplaces : a review of extant research, future directions, and potential approaches
Shankar, Venkatesh
;
Grewal, Dhruv
;
Sunder, Sarang
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 541-565
Persistent link: https://www.econbiz.de/10013271774
Saved in:
4
You've lost that learning feeling : drivers and drawbacks of channel partner disengagement with sales training
Satornino, Cinthia B.
;
Pelser, Jan
;
Wetzels, Martin
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 258-276
Persistent link: https://www.econbiz.de/10014433589
Saved in:
5
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
6
Factors affecting website continuance intention : a study of Indian travel websites
Khare, Arpita
;
Dixit, Saumya
;
Sarkar, Subhro
- In:
Information technology & tourism
22
(
2020
)
2
,
pp. 243-271
Persistent link: https://www.econbiz.de/10012226381
Saved in:
7
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
8
The role of shopping values and consumer attitudes toward mall events
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10013549988
Saved in:
9
Face forward: how employees' digital presence on service websites affects customer perceptions of website and employee service quality
Herhausen, Dennis
;
Emrich, Oliver
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 917-936
Persistent link: https://www.econbiz.de/10012271989
Saved in:
10
Das Differenzierungspotenzial von Services : digitale Technologien als Innovationstreiber
Backhaus, Klaus
;
Backhaus, Max Philipp
- In:
Marketing und Innovation in disruptiven Zeiten
,
(pp. 33-52)
.
2023
Persistent link: https://www.econbiz.de/10013555044
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