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~person:"Backhaus, Klaus"
~person:"Grewal, Dhruv"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"International marketing"
~subject:"Konsumentenverhalten"
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B-to-B-Marketing
International marketing
Konsumentenverhalten
Consumer behaviour
82
Marketing
81
Marktforschung
65
Theorie
65
Theory
65
Market research
59
Marketingmanagement
59
Relationship marketing
57
Beziehungsmarketing
56
Marketing management
50
Business-to-business marketing
45
Deutschland
42
Marketingtheorie
42
Germany
40
Marketing theory
40
Investitionsgütermarketing
33
Einzelhandel
30
Retail trade
30
India
27
Indien
27
Lieferantenmanagement
26
Supplier relationship management
26
Internationales Marketing
23
Online-Marketing
22
Internet marketing
19
Brand management
18
Markenführung
18
USA
17
Dienstleistungsqualität
16
Service quality
16
United States
16
Customer satisfaction
14
Electronic Commerce
14
Kundenzufriedenheit
14
Ladengestaltung
13
Marketingforschung
13
Store design
13
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Undetermined
43
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2
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Article
96
Book / Working Paper
43
Type of publication (narrower categories)
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Article in journal
82
Aufsatz in Zeitschrift
82
Aufsatz im Buch
16
Book section
16
Lehrbuch
13
Bibliografie enthalten
10
Bibliography included
10
Textbook
10
Graue Literatur
9
Non-commercial literature
9
Collection of articles of several authors
7
Sammelwerk
7
Reprint
4
Aufsatzsammlung
3
Case study
3
Fallstudie
3
Konferenzschrift
3
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2
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2
Handbook
2
Handbuch
2
Working Paper
2
Festschrift
1
Forschungsbericht
1
Hochschulschrift
1
Systematic review
1
Übersichtsarbeit
1
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Language
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English
101
German
40
Author
All
Backhaus, Klaus
Grewal, Dhruv
Khare, Arpita
Malhotra, Naresh K.
Han, Heesup
70
Kleinaltenkamp, Michael
56
Mattila, Anna S.
53
Wiedmann, Klaus-Peter
52
Kumar, V.
51
Homburg, Christian
50
Huber, Frank
48
Loureiro, Sandra Maria Correia
48
Herrmann, Andreas
46
Swoboda, Bernhard
45
Hollebeek, Linda D.
44
Bauer, Hans H.
43
Verhoef, Peter C.
43
Phau, Ian
42
Sheth, Jagdish N.
41
Vrontis, Demetris
41
Gierl, Heribert
39
Bang, Nguyen
37
Melewar, T. C.
37
Dwivedi, Yogesh Kumar
36
Schramm-Klein, Hanna
36
Ko, Eunju
35
Walsh, Gianfranco
35
Pelsmacker, Patrick de
34
Usman, Osly
34
Rajagopal
33
Bagozzi, Richard P.
32
Diamantopoulos, Adamantios
32
Sharma, Piyush
32
Cova, Bernard
31
Romaniuk, Jenni
31
Czinkota, Michael R.
30
Kotabe, Masaaki
30
Voeth, Markus
30
Balaji, M. S.
28
Meffert, Heribert
28
Paul, Justin
28
Woodside, Arch G.
28
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American Marketing Association
1
German American Conference on Industrial Marketing <1984, Mainz>
1
Münsteraner Führungsgespräch <35, 1998, Münster (Westf)>
1
Springer Gabler <Firma>
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
Winter Educators' Conference <1998, Austin, Tex.>
1
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Published in...
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Journal of retailing
10
Journal of the Academy of Marketing Science
8
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
Journal of business research : JBR
4
Journal of business-to-business marketing
4
Psychology & marketing
4
Review of marketing research
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of international consumer marketing
3
Journal of marketing
3
Legends in marketing
3
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Die Betriebswirtschaft : DBW
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
Research and the development of pedagogical materials : working papers
2
SpringerLink / Bücher
2
AMS review : official publication of the Academy of Marketing Science
1
Customer relationship management in electronic markets
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Electronic markets : the international journal on networked business
1
Emerald insight
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Entwicklungen des Investitionsgütermarketing
1
Fundamentals of marketing research ; Vol. 3
1
Fundamentals of marketing research ; Vol. 6
1
Handbook of research on customer engagement
1
Industrial marketing : a German-American perspective ; with 29 tables
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International marketing review
1
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ECONIS (ZBW)
139
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139
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1
You've lost that learning feeling : drivers and drawbacks of channel partner disengagement with sales training
Satornino, Cinthia B.
;
Pelser, Jan
;
Wetzels, Martin
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 258-276
Persistent link: https://www.econbiz.de/10014433589
Saved in:
2
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
3
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
4
The role of shopping values and consumer attitudes toward mall events
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10013549988
Saved in:
5
Face forward: how employees' digital presence on service websites affects customer perceptions of website and employee service quality
Herhausen, Dennis
;
Emrich, Oliver
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 917-936
Persistent link: https://www.econbiz.de/10012271989
Saved in:
6
Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
Saved in:
7
An integrated model for predicting consumer's intention to write online reviews
Dixit, Saumya
;
Badgaiyan, Anant Jyoti
;
Khare, Arpita
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 112-120
Persistent link: https://www.econbiz.de/10011980807
Saved in:
8
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
9
Understanding the long-term implications of retailer returns in business-to-business relationships
Beitelspacher, Lauren Skinner
;
Baker, Thomas L.
;
Rapp, Adam
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 252-272
Persistent link: https://www.econbiz.de/10011844791
Saved in:
10
The emotional review-reward effect : how do reviews increase impulsivity?
Motyka, Scott
;
Grewal, Dhruv
;
Aguirre, Elizabeth
;
Mahr, …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 1032-1051
Persistent link: https://www.econbiz.de/10011951622
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